IDC Framingham, MA, USA
Nov 27, 2018Full time
Overview Interested in writing B2B marketing content on the fastest growing and emerging technologies? Have experience in creating compelling website content and managing social media channels? IDC is seeking a high energy and results-oriented Marketing Specialist to help create, manage and implement impactful marketing and sales enablement programs to increase visibility and drive new business opportunities. IDC, the premier global market intelligence firm, is seeking a high energy and results-oriented Marketing Specialist to work closely with sales, marketing, product management and our research thought leaders to develop and execute marketing and audience development initiatives. Responsibilities Writing powerful and engaging short and longer form digital marketing content, including for product and sales collateral, social, and the web. Supporting corporate and product positioning content development and brand initiatives. Developing ready-to-use sales enablement assets, training materials and tools to help sales effectively communicate and position the value proposition of relevant IDC offerings and capabilities. Collaborating with the global marketing and web teams to evolve and innovate marketing content, lead generation and engagement experience on the corporate website. Generating and nurturing leads through integrated marketing programs. Helping direct and manage usage of corporate social media channels to increase visibility and engagement. Measuring and analyzing the results of marketing efforts to inform and recommend future strategies. Marketing support and involvement with events including company meetings, IDC Directions conferences, and other potential event-related initiatives. Qualifications Bachelor’s degree in marketing or a related field along with 3+ years of marketing experience, preferably in the IT industry Exceptional writing skills and experience creating B2B marketing content Expertise in all Microsoft Office programs, especially PowerPoint Project management skills and an understanding of how to manage stakeholder priorities in a fast-paced environment Previous experience with Salesforce.com is preferred Knowledge of Google Analytics and SEO a plus Knowledge of Adobe Photoshop, Exact Target and Brainshark (or similar tools) is a plus About IDC: International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,100 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For 50 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. IDC is an Equal Opportunity Employer. Applicants and employees are considered for positions and are evaluated without regard to mental or physical disability, handicap, race, color, religion, gender, gender identity and expression, ancestry, national origin, age, genetic information, military or veteran status, sexual orientation, marital status or other categories protected by law.