The Grommet Somerville, MA, USA
Feb 14, 2018Full time
What’s this job all about? The Grommet is seeking a Director of Brand and Content Strategy to develop compelling, intriguing content in order to grow brand awareness, consumer engagement, conversion rates, and brand loyalty. The ideal person for this role… Is equal parts creative and analytical. You have extensive experience leading cross-functional teams of content creators and marketers to tell intriguing stories and build strong, enduring brands. You know how to bring products to life with content (photo, video, and copy) that is both engaging and that delivers immediate product understanding. A bit about us: While most retailers only want you to buy what they’re selling, The Grommet is focused on helping people discover things worth buying. Through our e-commerce shop and wholesale business, we shine a light on great new products from small businesses and help them compete with the big guys, so that the best ideas win. This position will report to our: Chief Marketing Officer CORE RESPONSIBILITIES Lead the strategic oversight of content initiatives, brand campaigns, and customer research Direct a team of content creators to produce engaging, informative content, with a heavy focus on story-telling, video production, and photography to support product understanding Oversee creation and publishing of product and Maker content across our websites, blogs, and owned media channels, ensuring strategic/creative alignment throughout the content development process Lead social media and influencer strategy, and develop new approaches to increase engagement across social platforms, including Instagram, Facebook, Pinterest, Twitter, and YouTube Collaborate with marketing and design teams to develop branded content utilized across paid channels Oversee the development of print and digital catalogs Collaborate with SEO lead to develop content to drive qualified organic search traffic Collaborate with the acquisition marketing and product teams to develop landing page content DESIRED SKILLS AND EXPERIENCE 3-5 years of management experience 5-7 years of content marketing, video production, editorial, and social media experience A strong understanding of analytics, including the ability to identify trends, and how to best develop content in response Ability to lead and manage a team, delivering feedback on content and performance in support of personal development, while working well with others in a collaborative, team environment IT WOULD BE AN EXTRA BONUS IF YOU HAD… Experience in e-commerce and/or with a consumer brand High-level experience working directly with social media companies Experience working with communities and influencers Experience with project management software such as Jira to track creative projects Strong understanding of emerging trends, social tools, and practices Experience leading social media for a retail, consumer product, or media company SOME OF THE GOOD STUFF Work Environment: We’re a fun, growing e-commerce company. Our office is a beautifully crafted modern-rustic oasis and you dress the way you feel comfortable. Located a five-minute walk from Davis Square. Free coffee and snacks! Fun and Fast-Paced: You must be comfortable with an energetic, fast-paced environment. (We’re a growing startup.) Our team is full of creative, driven people with unique vision and we like working here. We’re building a disruptive product launch platform and we’re dedicated to making The Grommet a success. Discounts: We offer discounts on hundreds of the products on our site. Sometimes, we even have free giveaways! It’s perfect for gift giving. Competitive salary, great benefits, and yearly bonus incentive plan based on performance Culture of Mentorship and Learning : You’ll get exposure to Boston’s startup industry and the chance to learn from people on our team and from the industry. We host frequent information and expertise sharing events (formal and informal) at work and give team members the chance to go to out-of-office events, too. TO APPLY Your cover letter is your chance to stand out and help us get to know you! Please note that resumes submitted without cover letters will not be reviewed. In your cover letter, please tell us about yourself by answering these questions: How did you hear about us? Why you are good fit for this position? What is your ideal career path over the next few years? Why you are suited to work in a start up?