Content Marketing Specialist

  • Rave
  • Jun 22, 2018
Full time Marketing

Job Description

Rave Mobile Safety provides the leading critical communication and data platform trusted corporations, government agencies and educational institutions to help save lives. Growing rapidly with patented and award winning products, Rave connects millions to those trusted to protect them.

We are seeking a self-starter and creative Content Marketing Specialist. You should be passionate about innovative, lifesaving technology and be able to leverage your deep understanding of our solutions and customers to create short form and long form content to drive prospects through the funnel. The right candidate will be a talented writer that can generate engaging and useful content.

 

Key Responsibilities:

  • Own your industry segment and be the go-to expert on the buyer personas from this vertical
  • Measure and track the buyer journey and develop content to move buyers through the funnel faster
  • Collaborate with designers, product marketers, sales professionals, customers, and prospects to create product content such as product videos, case studies, website copy, sales enablement documentation to demonstrate the value of our solutions and drive sales organization success
  • Collaborate with the creative team to create highly engaging and compelling content
  • Create high value resources each month to drive middle of the funnel leads such as ebooks, whitepapers, guides, checklists, and infographics

 

Requirements

  • 3-5 years of relevant experience in writing and marketing
  • Ability to understand a variety of buyer personas and address their pain points through compelling content
  • A prolific writer with a passion for writing. Love developing engaging and useful content and the ability to write short and long form content.
  • Ability to thrive and adapt to change in a fast paced, high growth environment
  • BA/MA degree in Marketing, Advertising, Journalism, Communications or a related discipline

 

Rave Mobile Safety is an Equal Opportunity Employer and utilizes the E-Verify Employment Eligibility Verification process.