Content Marketing Specialist

  • Brightcove
  • Boston, MA, USA
  • Jun 19, 2018
Full time Marketing

Job Description

We are looking for a B2B content marketer that can produce high-quality content that will help us develop meaningful connections with our audiences.

As the Content Marketing Specialist, you’ll be essential to the day-to-day operations of our thought leadership efforts. You’ll participate in the entire lifecycle of content—from ideation, to production, and distribution.

You’ll also be responsible for planning an editorial calendar to support multiple teams including corporate marketing, product marketing, and demand generation core content tracks—always-on (blogs, white papers, webinars, web site), campaigns (reports, webinars, presentations, infographics, landing pages) and analyst/sponsored content (research reports).

Key Responsibilities

  • Collaborate around the strategy and provide content for multi-channel digital marketing campaigns that support company initiatives.
  • Interview customers and create compelling customers success stories.
  • Ability to work cross-functionally with internal teams (corporate marketing, product marketing, and demand generation) to ensure that content aligns with core messaging and upcoming/active campaigns.
  • Collaborate with internal subject matter experts to help maintain quality and a consistent brand voice and tone in all content that is produced.
  • Optimize all content for SEO and social media.
  • Plan, track, and report on the content lifecycle, showcasing the value of content across the entire buyer’s journey.
  • Produce content for landing pages, social media campaigns, advertisements, and company website as needed.

Required Skills

  • 2 - 5 years' experience in B2B Content Marketing roles
  • In-depth understanding of B2B marketing and sales technologies, tools, and processes and how content plays a role.
  • Ability to actively provide strategy, insights, and ideas to fuel content production
  • Experience producing a wide variety of content including written articles, guides, presentations, webinars, retargeting ads, and research reports.
  • Excellent proofreading, content editing, and grammatical skills.
  • Proven ability to work effectively in a fast-paced, entrepreneurial environment


Brightcove is the leading global provider of powerful cloud solutions for delivering and monetizing video across connected devices and was named one of 2018’s Top 10 Most Innovative Companies in Video by Fast Company.  Brightcove has thousands of customers in over 70 countries that rely on the company’s cloud solutions to successfully publish high-quality video experiences to audiences everywhere. To learn more, visit


This position is based in our Boston office. We offer a fun work environment, competitive compensation, stock options, 401k matching, and tuition reimbursement.  Our offices are located downtown, right on Fort Point harbor by South Station, with a fully stocked kitchen, ping pong and foosball tables, etc. We also offer unlimited vacation — and expect you to use it!