Content Marketing Strategist

  • InsightSquared
  • 4 Copley Place, Boston, MA, USA
  • Mar 06, 2018
Full time Marketing

Job Description

We're looking for a sharp, detail-oriented, let's-get-it-done marketer with a knack for sourcing and producing content that drives business value. A great content strategist knows that there’s more to content marketing than just sourcing new leads. There’s also mid-funnel content, decision-justification content, and even customer content to consider. To that end, you’ll shape the InsightSquared brand story by procuring or producing content for all stages of the customer journey, including content designed to help the InsightSquared brand resonate. You’ll also be responsible for content distribution. Reporting to our Director of Account-Based Marketing, you’ll own it all: From enticing social copy to editorial for our popular blog to sales enablement materials to product-related resources to meet customer needs. 

Responsibilities

  • Identify and either procure or produce content for each stage of the customer journey, then partner with your counterparts in operations to increase the production of high-performing content topics and formats  
  • Lead all editorial and reporting for Ramp, the InsightSquared blog, including managing our relationship with 30+ external blog contributors
  • Manage day-to-day social media activities to increase brand presence and visibility across multiple platforms, including Twitter, LinkedIn, and Facebook
  • Stay up-to-date on industry news and what experts, analysts, and competitors are saying, as well as be proactive about spotting trends and communicating them to the team -- and to our content contributors
  • Monitor and measure blog and social media performance and its impact on team objectives
  • Be the internal social media expert, cross-functionally working to drive social media engagement and educate InsightSquared employees on tips and best practices
  • In addition to blog and social, oversee internal and external brand presence on all channels, including executive speaking, awards, and external profiles, including “quarterbacking” relationships with crowdsourced review sites, such as G2 Crowd
  • Forge relationships with internal and external thought leaders for potential content collaborations
  • Support leadership's internal communications programs

Experience and Skills Required

  • 3-5 years of experience in B2B content marketing, preferably with a company in the marketing technology or sales technology industry
  • Rich portfolio of content across a variety of formats (everything from social copy to short- and long-form writing)
  • Proven ability to not only produce original content, but co-create content with partners and procure content from community members, customers, or other external contributors
  • Social media management for a brand
  • Proven track record of working with senior leaders and sales teams
  • Working knowledge of how a B2B sales motion works
  • Excellent project management skills and ability to manage multiple stakeholders
  • Professional, polished, and collaborative (a sense of humor helps too)
  • Pluses: Salesforce know-how, Wordpress, Marketo, Hootsuite, and design software, such as Adobe Creative Cloud 
  • Extra points for: Experience producing high-impact copy for outbound sales teams

An Exceptional Candidate Has

  • Familiarity with account-based marketing practices
  • Experience in the MarTech and / or sales tech sectors

In a Nutshell

  • You work hard
  • You get things done
  • You’re a stickler for detail
  • You’re analytical and have a thing for numbers (or at least you’re not intimidated by them)
  • You love seeing projects through from beginning to end (and all over again)