Content Marketing Specialist

  • PTC
  • Oct 31, 2020
Full time Marketing

Job Description

The Content Marketing Specialist has primary responsibility to define and create innovative and compelling content in support of pipeline creation and advancement. Content may take the form of customer reference stories, infographics, video scripts, presentations, surveys, white papers, email campaigns, web copy, and social media posts. Working as a key member of the Product Marketing team for PLM, the Content Marketing Specialist will also assist in the design and development of integrated worldwide campaigns. In addition, he/she will be responsible for collaborating with key stakeholders and subject matter experts to translate core go-to-market messages to be delivered through key assets. Finally, a strong project management skillset is required to plan, manage, and execute against project schedules, all while working collaboratively across marketing and other internal and/or vendor organizations.

Additional Responsibilities

  • Works with cross functional team of Field Sales, PLM Segment Subject Matter Experts, Commercial and Corporate Marketing
  • Internal communications (publish weekly PLM newsletter and more)
  • Copy editing content created by other teams

Requirements

  • 2-5 years of B2B marketing experience
  • EXCEPTIONAL writing and communication skills

Basic Qualifications

  • Bachelor degree