Sr. Content Marketing Manager

  • VMware
  • Remote
  • Oct 31, 2020
Full time Marketing

Job Description

In this role, you will work with a global, cross-functional marketing team to develop and leverage content themes for demand generation, sales enablement, and awareness campaigns. This role will be an integral part of the marketing team and will own, update and communicate the editorial calendar and will help develop key content pillars, refine messaging and formulate strategies for content designed to drive demand at each stage of the customer journey. The role will coordinate with digital demand experts in an effort to drive content strategies for derivative assets around stages of the funnel and coordinate content syndication efforts.

The ideal candidate will be a self-starter with a passion for independent, creative problem-solving, have a proven skillset for using data to drive decisions on projects.


  • Understand product and solutions strategy in order to build themes and topics for targeted personas.
  • Work with program managers and digital marketing managers to leverage themes and topics to build content for demand generation campaigns.
  • Develop and execute content marketing strategies that drive key Demand Gen metrics across the complete lifecycle of a customer
  • Focus on creation of content ‘pillars’ that and drive core content asset production
  • Work with external influencers, partners, and internal subject matter experts to define and drive key messages for content.
  • Refine messaging strategy to ensure we are delivering a clear value proposition to the right audiences.
  • Manage external and internal resources to develop content pillar pieces.
  • Be a good storyteller. Have the ability to communicate that story verbally and in writing. Be able to translate geeky-widget-speak into business benefits
  • Act as a demand generation SME by helping identify and document industry best practices in content marketing

Basic Qualifications

  • At least 3-5 year’s experience with content marketing at a SaaS B2B product company 7-10 years B2B marketing experience.
  • Strong ability to communicate complex ideas simply at different stages in the customer buying journey.
  • Desire to learn the technical side of our product platform and the marketing automation industry.
  • BA required MBA desired.

We Are Looking For a Team Member Who…

  • Is self-driven and motivated to work in a fast-paced, dynamic environment
  • Possesses strong people and organizational skills with the ability to coordinate integrated programs by effectively coordinating the work of multiple stakeholders and agencies across departments and the globe
  • Possesses empathy with a strong understanding of the customer, and the ability to anticipate needs by understanding behavior is crucial.
  • Is able to turn data into marketing intelligence, and help past performance lead to revenue-generating actions
  • Displays accountability for both individually-contributed elements of a program as well as the program at large
  • Has a reputation for doing what you say you are going to do and a willingness to go beyond the call of duty