The Director, Content and Consumer Engagement will develop and execute the system's content consumer engagement strategy, utilizing a variety of channels and tactics to converse and interact with patients and the public at-large for the purposes of providing health education and building awareness, preference, utilization and affinity for our health care services.
The Director will be a skilled communicator and storyteller, who can identify, source and shape content for a variety of audiences and platforms. He or she will have broad experience overseeing communications channels including editorial/blog platforms, social media channels and corporate and product/service websites and creating, delivering and distributing multimedia content to reach target audiences. The director will elevate and grow our audiences and overall engagement while expanding our reach into the communities we serve through creative partnerships with influencers, sponsored organizations, community partners and others.
The Director will develop a differentiated editorial, engagement, and social media strategy that targets key populations with engaging content that is rooted in our brand promise and aligned with our organizational priorities.
Physical Nature Of The Job
Sedentary work: Exerting up to 10 pounds of force occasionally in carrying, lifting, pushing, pulling objects. Sitting most of the time, with walking and standing required only occasionally
This role is providing support on the BILH Marketing and Communication team.
BIDMC is EOE M/F/VET/DISABILITY/GENDER IDENTITY/SEXUAL ORIENTATION
Beth Israel Deaconess Medical Center (BIDMC) is part of Beth Israel Lahey Health, a new health care system that brings together academic medical centers and teaching hospitals, community and specialty hospitals, more than 4,000 physicians and 35,000 employees in a shared mission to expand access to great care and advance the science and practice of medicine through groundbreaking research and education.
BIDMC is a world-class teaching hospital of Harvard Medical School and is located in the heart of Boston.
We are passionate about caring for our patients like they are family, finding new cures, using the finest and the latest technologies, and teaching and inspiring caregivers of tomorrow. We put people at the center of everything we do, because we believe in medicine that puts people first.