Senior Content Strategist

  • Reforge
  • San Francisco, CA OR REMOTE
  • Mar 26, 2019
Full time Education Training

Job Description

About This Role
The Senior Content Strategist (Content Producer, Content Editor, etc) role is an opportunity for a versatile content professional to put their work at the center of the product experience and influence product direction. You'll have the opportunity to work across mediums (written, audio, and video) and be the lead on architecting the content experience for multiple Reforge professional education programs. You'll be one of three critical roles on a cross-functional team of three (Research Lead, Visual Designer, and this role) that owns multiple Reforge programs.

You'll be joining as part of the foundational team of a profitable proven startup, doubling seven-figure revenue year over year, that is led by experienced entrepreneurs. In addition, you will be integrated into our community of subject matter experts include the leaders behind building companies like Slack, Pinterest, CreditKarma, ClassPass, ipsy, Eventbrite, SurveyMonkey, Thumbtack, and more.

Reforge was founded by Brian Balfour (former VP Growth @ HubSpot, 3X venture-backed founder) and includes key advisors (Andrew Chen, Managing Partner @ Andreesen Horowitz, former growth @ Uber) and Russell Glass (Former founder/CEO Bizo - acquired by LinkedIn). We are based in San Francisco, but welcome remote team members based in the US. We offer competitive salary, benefits, flexible vacation, continuing education support and more.

About Reforge
Our professional world is changing faster than ever. This accelerating change creates more opportunity, but how we as professionals capture this opportunity is lagging far behind. Professional development and masters level education is a lifelong endeavor, however, there is a growing gap of what professionals want/need and the existing options available.

Reforge develops professional development programs for top performers. We work with the leaders of the fastest growing and most innovative companies such as Uber, Pinterest, Atlassian, and HubSpot to teach frontier topics to today's emerging leaders. Our programs focus on:

  • Results over certifications
  • Going deep, rather than skimming the surface
  • Continuous learning, over static expertise

In just a couple of years, we've built a thriving community of emerging leaders solving problems at Airbnb, LinkedIn, Salesforce, Amazon, Facebook, New York Times, Peloton, Stitch Fix, and many more. Here are just a few comments from our alums:

“I got my MBA at Berkeley, but this program has been more transformational for me than the entire two years I spent there. Thank you!”

“Reforge is easily the highest quality professional skills program out there. If I had to choose between attending an unlimited number of industry conferences, versus going only to the Reforge, I'd choose Reforge without hesitation.”

“Reforge has easily been one of the best investments of time and money I've ever made in my professional development. I love how the course codifies what I've been doing for the last four years as VP of Marketing.”

Why This Role Is Unique

  • Be At The Center of Influence - Your work will be at the center of the product experience, rather than a sideshow. You'll have an influence on the direction of the product experience and directly own customer feedback goals.
  • Work With Multiple Mediums - You'll have the opportunity to work across content mediums including video, audio, visual, written, and data.
  • Have A Massive Impact, Quickly - You will be building off a strong foundation. We are profitable, doubling revenue every year, high NPS scores, and a strong alumni community. Yet, there is a lot of low hanging fruit for this role to have a massive impact quickly.

What You'll Do

  • Architect The Content Experience
    • Collaborate with a cross-functional team of research lead, content designers and others to develop world-class content on frontier topics for Reforge programs.
    • You will knit together the course lessons, research, and personal stories/examples from subject matter experts to produce a content experience that is engaging, deep, and best in class.
    • You will integrate knowledge of storytelling, pacing, and instructional design to architect a compelling content experience.
  • Drive User Research
    • Own gathering, synthesizing and prioritizing customer feedback on course content for your team.
    • You will analyze content engagement data for your programs to make data-informed decisions.
  • Produce In-Depth, Engaging Content
    • You will be the “glue” of your team that brings together all the different pieces of program content into a seamless experience.
    • Produce in-depth video and audio interviews with leaders from the top companies in technology
    • Help source and manage individual contractors across video, case study and data set production.
  • Develop and Execute Editing Standards
    • You will help develop a style guide, tone, and other editing standards across our program content.
    • Copy edit every piece of information that is published for your programs.

Who You Will Work With

  • CEO - You'll work closely with the CEO, Brian Balfour. Learn more about Brian here:
  • Cross-Functional Team - You will work within a cross-functional team of visual designers and research leads that own a major topic area for a set of Reforge programs.
  • Product - You will work with product managers and engineers to help enable new content tools and experiences.
  • World Class Students - Our programs are application only and selective. They attract top performers from the world's leading tech companies.

What We Are Looking For

  • 5+ years of content development experience as a content manager, editor, producer, or instructional designer.
  • A portfolio or body of examples of content or experiences that you have created or produced.
  • Strong storytelling ability, making complex analytical concepts accessible, visual and engaging.
  • Ability to think visually and work with content designers and research leads to bring concepts to life.
  • Strong sense of user experience and aesthetic.
  • Ability to develop user-research and customer feedback and analyze it in pieces to identify problems and areas of opportunity.
  • Knowledge of how to use video, audio, and content editing tools.
  • Solid project and people management skills. Ability to coordinate teams and keep them on schedule.
  • Knowledge or passion for online education.

The internal mission of Reforge is to create an environment where you create the best work of your career. In order to do that we offer:

  • Flexible/Distributed Work Environment - Everyone does their best work in different environments. We operate as a distributed-first team and offer financial support that enables you to create the schedule and environment that fits you. We offer financial support in creating this environment.
  • Professional Development - We focus on a culture of learning. We offer full financial reimbursement for almost all professional development interests and efforts.
  • Benefits - We offer top-rated health, vision, and dental insurance. We cover 100% of monthly premiums for employees and 70% for dependents.
  • Salary + Equity - We offer a highly competitive salary and equity inline with top tier technology companies.
  • Flexible PTO - Having plentiful “off the grid” time is a key to doing your best work. We offer flexible PTO. Take time when you need it. Everyone must take at least 14 days per year, and we highly encourage more.