Content Marketing Manager

  • Aledade
  • Remote, OR, USA
  • Feb 28, 2019
Full time Health Care

Job Description

Founded in 2014, Aledade is a healthcare company funded by some of the most prominent investors in healthcare, including Venrock and Google Ventures. We help independent primary care physicians deliver better care at lower cost by supporting their transition to value-based care. Our rapidly expanding national network includes more than 2,000 physicians managing over 300,000 patients across 18 states.

Aledade and our physician partners are proudly served by a diverse, dynamic, passionate team of over 200 employees who are committed to changing healthcare in America. Aledade was named a Washington Post Top Workplace in 2018 and was also selected as a finalist for the Top 50 in Digital Health’s Fastest Growing Companies.
We are seeking an experienced marketer to join our Growth & Network Operations team as Content Marketing Manager. Working closely with the Outreach team you will be responsible for driving quality leads into the pipeline through the development and execution of an effective content marketing strategy and editorial plan. This role requires someone who is a strong writer, a strong editor, and who has the ability to work on a variety of projects and thrives in a fast-paced environment. 

Responsibilities: 

  • Serve as the lead copywriter and first line of editorial oversight, ensuring quality and consistency of brand voice across all published content
  • Lead the development and implementation of the company’s content strategy and editorial calendar
  • Develop marketing collateral (one pagers, fact sheets, sales decks/materials, ad copy, white papers, case studies, blog posts, video scripts, infographics, email content, landing pages, social media posts and other content) to be used for brand marketing and lead generation
  • Manage campaigns to support full-lifecycle relationship marketing programs including webinars, account-based campaigns, events promotion, and prospect/customer communications
  • Work with Market, Field, and Outreach enablement teams to identify and fulfill content needs for all phases of the customer journey
  • Track, measure, and analyze content marketing campaigns to optimize growth in digital marketing channels 


Qualifications: 

  • Bachelor’s degree in Marketing, Communications, English, Journalism or related field is required
  • 3-5 years of experience in B2B marketing, account-based marketing a plus
  • Experience with WordPress, MailChimp, Salesforce and Pardot marketing automation software
  • Exceptional writing, editing, and proofreading skills
  • Knowledge of SEO best practices
  • Ability to manage tight timelines
  • Experience working with creative partners to bring overall vision for content pieces to life
  • Prior experience with social publishing, website maintenance, and email marketing platforms
  • A passion for taking complex concepts and simplifying them for multiple audiences 


Please submit one piece of published content marketing that you were responsible for writing with your resume. This could be a case study, blog post, ad campaign, whitepaper, or any other relevant content.

This is a full-time opportunity based in Bethesda, Maryland or remote and will require some travel. 

At Aledade, we don’t just accept differences, we celebrate them. We strive to attract, develop, and retain highly 
qualified individuals representing the diverse communities where we live and work. Aledade is committed to creating a diverse environment and is proud to be an equal opportunity employer. Employment policies and decisions at Aledade are based on merit, qualifications, performance, and business needs. All qualified candidates will receive consideration for employment without regard to age, race, color, national origin, gender (including pregnancy, childbirth or medical condition related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, or sexual orientation.