Senior Content Writer/Manager

  • Scratch Marketing + Media
  • Cambridge, MA, USA
  • Feb 11, 2019
Full time Marketing Media-Journalism

Job Description

Please note: Minimum of 4-5 years of prior relevant experience required

Are you driven by a desire to learn and a natural curiosity for how stuff works? Do you treasure variety and exposure to multiple projects, industries, clients, people?

Then, why limit yourself to one company and brand message? That gets boring after a while. Deploy and hone your writing and communication skills with multiple clients and offerings in an agency setting. Experience and learn a variety of industries, corporate messages and formats.

We are a leading B2B marketing and PR agency specializing in technology and innovative products and services. We work with bright and driven people on their mission to build new companies and change their industries. We partner with high-growth companies and industry giants alike.

In this role, the successful candidate is primarily responsible for creating high-quality, targeted content for multiple audiences, industries, and solutions and delivering executive-level thought leadership and product messaging. In addition, the Senior Content Writer/Manager at our agency would help shape content strategies for clients and develop content plans to meet business goals. But you won’t stop there: You'll also have an opportunity to learn all aspects of digital marketing, PR, sales enablement and other functional areas, dependent on desire, skillset, and readiness.

The successful candidate must have strong content writing skills in a B2B and corporate communications settings. In addition, a level of understanding of company and product messaging and positioning, demand generation and lead nurturing is also required. Some experience with, or an ability to understand, technical content is highly desirable (not technical manuals but the skills to translate technical features and functions into business benefits).



  • Compose and edit persuasive, multi-format and cross-channel content, including:
    • Thought leadership pieces – industry papers, survey reports, white papers, contributed articles, blogs, video scripts, website copy, etc.  
    • Solution-oriented messaging – marketing materials such as case studies, success stories, product brochure, web copy, etc.
    • Marketing communications in support of above content – newsletters, email copy, banner ad copy lines, social media content
    • Additional formats may include powerpoint presentations, sales collateral, press releases, industry press inquiries responses, etc.
    • Develop and leverage an understanding of business audiences, target personas, the business needs for and benefits of the various solutions in developing content storylines and structures  


  • Constantly read and learn about industry trends. Hone an ability to understand and convey complex industry and business information in order to tell the right stories.


  • Deploy advanced communication skills – interviewing, listening, validating, researching story points, editing, incorporating feedback, understanding tone and style


  • Incorporate various aspects of visual communications – design, data visualization, infographic structuring, presentation development, video production, social media formats, etc.


  • Build and maintain productive relationships with agency teams – design, PR, client relationship managers, as well as client executives and decision makers


  • Effectively take feedback and direction and always strive to improve


  • Think strategically and creatively, and work diligently



Education, Requirements & Competencies

  • Bachelor’s degree in English, Communications, Journalism, Technical Writing or related field preferred
  • Love and passion for writing and communications
  • Innate curiosity and desire to learn new things – specifically in technology, innovation, business practices, and communication disciplines
  • Pride in the work product
  • Minimum of 5 years of writing, corporate communications and content development
  • Project management and prioritization skills, deadline-oriented


What we offer

  • A unique learning environment with direct day-to-day interaction with senior leadership and executive and senior level client contacts
  • Opportunity to advance and broaden your skill-set across communications, marketing, PR, and sales communications campaigns and formal training programs
  • Compensation commensurate with experience and an unsurpassed bonus plan
  • Comprehensive benefits plans
  • Flexible work options