PPC/Paid Search Manager

  • d50 Media
  • Oct 02, 2018
Full time Marketing

Job Description

Position Summary:

The PPC/Paid Search Manager is responsible for helping to build, execute and analyze search marketing activities and will manage accounts with multiple search engine vendors.

Responsibilities:

  1. Plan and build integrated paid advertising campaigns including paid search advertising, display media buying, social advertising, video advertising, and mobile advertising.
  2. Perform daily account management of pay per click accounts on Google, Bing and other search & display platforms for client(s).
  3. Maintain and monitor keyword bids across large and complex campaigns, accounting for daily and monthly budgets, impression share, quality score and other important account metrics.
  4. Implement search marketing tactics, including: keyword research, ad copy creation, campaign performance tracking & reporting, A/B testing, and analysis & segmentation of website user data.
  5. Generate/implement new paid search campaigns, ad groups, and accounts.
  6. Ensure proper setup and tracking including testing live campaigns for tracking accuracy.
  7. Continually evaluate and improve the effectiveness of campaigns.
  8. Monitor web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance w/client goals. Proactively provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and other facets of paid search in accordance with client goals
  9. Manage campaigns to effectively achieve client KPIs
  10. Author weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
  11. Maintain, forecast and track campaign budgets.
  12. Provide creative copy suggestions and graphical ad templates
  13. Monitor competitive landscape and industry trends; review marketplace for new online opportunities.
  14. Communicate regularly with team and management on project development, timelines, and results
  15. Keep pace with search engine and PPC industry trends and developments.
  16. Perform other duties as assigned or directed.  

Qualifications:

  • Bachelor’s Degree in business, marketing, communications, or related field.
  • Google Ads / Bing Ads certification required.
  • 1-3 years hands-on search engine marketing experience, across device types/platforms. (desktop, mobile, tablet)
  • Strong analytical skills with experience analyzing large datasets to gain insights and drive business decisions, a plus.
  • Excellent writing & communication skills. Ability to interpret numbers and statistics to form an insightful narrative, a plus.
  • Proven track record of success in an agency; ability to multitask in fast-paced dynamic environment.
  • Experienced in audience retargeting, helpful.
  • Strong analytical skills with experience analyzing large datasets to gain insights and drive business decisions, a plus.
  • Team player; able to thrive in fast-paced, deadline-driven environment. Able to work with multiple cross-functional external and internal groups.  
  • Fluent with Google Analytics, Google Tag Manager, DoubleClick, or other reporting/analytics tools.
  • Proficient in MS PowerPoint, Word and Excel.