To reinvent an industry, you have to build the best team. Join Formlabs if you want to bring groundbreaking professional 3D printers to the desktop of every designer, engineer, researcher, and artist in the world.
As a Content Marketing Specialist at Formlabs, you’ll have the exciting opportunity to share with the world the possibilities of 3D printing by creating content that appeals to our target audiences online. You’ll own all aspects of this process, from writing high-quality content to creating aesthetic, but conversion-focused web pages to conducting interviews and producing engaging videos with our users. If you’re a skilled writer who is passionate about technology, have a flair for the written word, a skill for the perfect tone, and a desire to tell stories, this is the perfect challenge for you!
Collaborate with all partners to develop written communications across the funnel that grow brand awareness and guide lead generation and direct sales
Understand our buyer personas and target industry segments to create a content plan aligned with buyers’ needs and our internal funnels
Maintain consistent style and tone throughout Formlabs content, editing the work of other content creators to bring it to its best
Manage content creation and distribution across our digital channels (web, social, email)
Experience in online content strategy, both creation and execution
Copywriting/copy editing experience, preferably for web or other digital media
Prolific writing skills and attention to detail
Proven ability to work independently and cross-functionally
High level of initiative and strong business judgment
Quickly develop an understanding of technical topics, translating into effective content for technical and business audiences
Technical background, “engineer turned marketer”
Familiarity with 3D printing and the 3D printing industry
Working knowledge of SEO tactics
Basic HTML or design knowledge
Experience with creative media (photo, video) production
B2B marketing experience
Generous premium coverage for medical, dental, and vision plans
Paid parental leave
Unlimited 3D prints
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Even if you don't check every box, but see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing.
We’re a passionate team of engineers, designers, and problem-solvers. Started out of MIT in 2011, Formlabs now employs over 400 people across offices in Germany, Japan, and China. We're committed to bringing powerful and accessible fabrication tools into the creative hands of professionals around the world.
With the Form 2 SLA 3D printer, Fuse 1 SLS 3D printer, Form Cell manufacturing solution, and Pinshape marketplace of 3D designs, Formlabs is establishing the industry benchmark in professional 3D printing for professionals from a variety of industries. We also develop high-performance materials in-house, as well as best-in-class 3D printing software like PreForm and Dashboard.
We believe in what we do, and we’re excited about creating powerful tools that change the way we work and live.