Content Marketing Specialist

  • Formlabs
  • Somerville, MA, USA
  • Jul 17, 2018
Full time Marketing

Job Description

To reinvent an industry, you have to build the best team. Join Formlabs if you want to bring groundbreaking professional 3D printers to the desktop of every designer, engineer, researcher, and artist in the world.

As a Content Marketing Specialist at Formlabs, you’ll have the exciting opportunity to share with the world the possibilities of 3D printing by creating content that appeals to our target audiences online. You’ll own all aspects of this process, from writing high-quality content to creating aesthetic, but conversion-focused web pages to conducting interviews and producing engaging videos with our users. If you’re a skilled writer who is passionate about technology, have a flair for the written word, a skill for the perfect tone, and a desire to tell stories, this is the perfect challenge for you!

The Job:

  • Collaborate with all partners to develop written communications across the funnel that grow brand awareness and guide lead generation and direct sales

  • Understand our buyer personas and target industry segments to create a content plan aligned with buyers’ needs and our internal funnels

  • Maintain consistent style and tone throughout Formlabs content, editing the work of other content creators to bring it to its best

  • Manage content creation and distribution across our digital channels (web, social, email)

You:

  • Experience in online content strategy, both creation and execution

  • Copywriting/copy editing experience, preferably for web or other digital media

  • Prolific writing skills and attention to detail

  • Proven ability to work independently and cross-functionally

  • High level of initiative and strong business judgment

  • Quickly develop an understanding of technical topics, translating into effective content for technical and business audiences

Bonus Skills:

  • Technical background, “engineer turned marketer”

  • Familiarity with 3D printing and the 3D printing industry

  • Working knowledge of SEO tactics

  • Basic HTML or design knowledge

  • Experience with creative media (photo, video) production

  • B2B marketing experience

Our Perks:

  • Flexible Vacation

  • Generous premium coverage for medical, dental, and vision plans

  • Paid parental leave

  • Commuter benefits

  • Unlimited 3D prints

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Even if you don't check every box, but see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing.