Social Media Manager

  • Bright Horizons
  • Watertown, MA, USA
  • Jul 10, 2018
Full time Marketing

Job Description

Job Description:

The Social Media Manager is responsible for executing daily tasks related to Bright Horizons social media strategy. The strategy is to seek to develop and harness a channel of 2-way communication via social networks and BH’s branded online venues (Facebook, Instagram, Pinterest, Twitter, Google, My Business, and Yelp) that enhances our ability to develop and articulate our brand, generate leads, recruit staff, and monitor potential customer issues. Multiple internal constituents engage in social networking and each group - PR, Operations, Field Marketing, Human Resources, Bright Horizons Foundation for Children, etc. - develops their own strategy and tactics that best suit their audience.

What you will be doing:

  • Work in conjunction with the marketing leadership team to implement branded social strategies, increase fan engagement and grow followers. Develop expertise in all facets of digital and social media – websites, blogs, etc. along with Google Analytics for the purposes of monitoring company presence and identifying relevant industry news and platform changes.
  • Collaborate with corporate and field marketing, PR and other teams to craft original and/or modified copy, implement promotions, and coordinate the communication of Bright Horizons’ brand, mission, values, and philosophy.
  • Curate social media editorial calendar, following company content themes.
  • Write and curate relevant content to engage consumer audiences and build connections. Produce and edit art and digital photography for posts while also wisely leveraging existing branded photography assets.
  • Team up with content team on campaigns that promote company webinar and podcast series.
  • Collaborate to develop and implement promotions including promoted posts on Facebook and Instagram.
  • Provide social media training and technical support to departmental staff, including producing and delivering monthly Facebook seminars for center directors and other field staff.
  • Evaluate new social channels and related tools that improve social media effectiveness and efficiency.
  • Produce reports and dashboards for executive management on results (ROI).
  • Analyze social activity/engagement and traffic to refine tactics accordingly.

Job Requirements:

  • Act with agility and discernment to identify and escalate complaints and other monitoring issues to internal communications team following BH's response guidelines and policies.
  • Bachelor's degree in English, Digital Media, Advertising, Marketing, or related field.
  • 2-5 years in B2C social media with relevant consumer-focused digital outreach experience, including knowledge of Facebook Business Manager and Facebook advertising.
  • Experience producing live-streaming video on social media a plus.
  • Superior communication skills, both written and verbal.
  • Must be detail-oriented with ability to stay organized and effectively prioritize, multitask, and meet deadlines.
  • Proficient in all social media platforms.
  • Experience in managing social media content calendar, e.g. Coschedule.
  • Superior digital media, web content management, and PC computer skills, particularly PhotoShop, WordPress, and Excel.
  • Must possess excellent interpersonal skills.
  • Highly motivated and goal-oriented with a strong attention to detail and follow-up and excellent organizational skills.
  • Problem solving, diplomacy and good judgment in considering the impact of decisions is essential.
  • Ability to thrive in a collaborative, team environment; able to prioritize work in a fast-paced setting; and willing to be flexible.