Content Marketing Manager

  • LogRocket
  • Cambridge, MA, USA
  • Jul 02, 2018
Full time Marketing

Job Description

Get in on the ground floor at a top, fast-paced startup, while solving a huge challenge for product managers and developers — understanding customer experience. We're looking for a super-motivated individual to join the content team at LogRocket. Our blog traffic is up 5x over the last year (x00,000 pageviews monthly), and we need your help managing it.

Working with the Head of Content, you will help execute across all of our marketing channels, including creating, sharing, and measuring the effectiveness of content marketing initiatives, maintaining a reliable editorial calendar, managing and recruiting dozens of freelance writers, and expanding LogRocket’s digital footprint.

We are looking for an enthusiastic writer and editor, preferably with B2B content marketing experience, who can produce high-quality content that will help us develop meaningful connections with our audiences.

Responsibilities:

  • Take over day-to-day operations of the blog. This means directing traffic with writers and making sure they deliver on time, coordinating with illustrators to make sure those posts have images, field pitches, edit posts, post posts, etc.
  • Be a distribution machine. We think we know what we’re doing — tell us what else we should try.
  • Grow new marketing-qualified leads by converting site traffic through calls-to-action, landing pages, and lead generation content.
  • Support relationships with influencers, analysts, partners, and thought leaders to develop content.
  • Help develop messaging and editorial guidelines to drive consistency among contributors.
  • Pitch in on other content initiatives when necessary — ebooks, case studies, webinars, etc.

Required Skills:

  • BA/BS degree and 2+ years relevant work experience
  • Experience successfully managing freelancers and an editorial calendar
  • Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment
  • Editorial mindset that seeks to understand what our audiences read, why they read it, and how to create similar content
  • B2B content experience
  • Experience with tools like SEMRush, BuzzSumo, Ahrefs, and Google Analytics.
  • Ability to share a few writing samples

Bonus Skills:

  • Front-end development experience
  • Startup experience
  • Experience working in other marketing functions