d50 Media 1330 Boylston Street, Chestnut Hill, MA, USA
Oct 02, 2018Full time
POSITION SUMMARY: The Search Engine Optimization (SEO) Manager will drive traffic and leads via natural search for multiple Sokolove Law customer-facing web properties and sub-domain sites. This hands-on role requires understanding the needs of each web project/client, recommending correct technical solutions, and executing actual development either directly or by managing a digital partner. As a matrix organization, you will help define and implement online strategy from conception through execution by working with cross-functional teams internally (e.g. social, paid search, creative, content), with external agency partners, and with client stakeholders. Responsibilities: Author and actively manage a quarterly plan for each assigned web property to deliver quantifiable improvement in search rankings, site traffic, and lead volume. Web plans guided by a strategy addressing areas including: keyword selection, technical development, content creation, usability, link building & conversion optimization. Coordinate and manage production, development, and maintenance of new and existing website projects. Perform daily management and monitoring of web presences, ensuring updates, publishing and maintenance efforts are delivered on-time. Regularly analyze competitive websites, collecting intelligence regarding competitive positions and make site/strategy adjustments to stay ahead of the field. Identify and prioritize opportunities to test new tactics for driving site traffic & lead growth. Generate weekly & monthly client performance reporting against client metrics. Help debug and troubleshoot code to overcome technical issues. Collaborate with other agency disciplines (Paid Search, Social, Offline Media) to create integrated marketing presences and lend technical insight. Perform other duties as assigned or directed. Qualifications: A successful candidate will be a highly motivated, independent, proactive person who enjoys a fast-paced, results-focused environment. Primary qualifications: BA/BS degree required, plus 3 to 5 years of proven experience in digital marketing, especially hands-on SEO management experience across technical, content, and link building disciplines. Should be experienced with A/B testing, page speed improvements, and back-end/server functions and be familiar with search engine marketing, conversion optimization, and direct marketing. 2+ years of managing and improving multiple web properties, preferably in a WordPress environment. Mastery of website analysis & attribution reporting using tools including Google Analytics, GTM, DoubleClick, etc. Experience using web analytics and data modeling to identify opportunities, surface trends, and drive business recommendations, a plus. You’ll have a good “bedside manner” – able to distill complex concepts and highly-technical insights into content easy to understand by non-digital stakeholders. Detail oriented with bullet-proof project management skills; ability to see ahead, anticipate future consequences and efficiently prioritize deliverables, while managing unexpected changes in direction. Excellent writing, communication, & presentation skills. Experience with website design/development (e.g. HTML editing, information architecture, user interface design) a plus. Familiarity with CMS and Lead Generation platforms such as Salesforce, Formstack, Client Chat Live, and Dialog Tech, a plus. Advanced Microsoft Office knowledge, specifically proficiency with Excel is a plus.