"An incumbent can serve as a catalyst for an industry in need of change" - Michael Hansen, CEO, Cengage
Over the past several years, Cengage has transformed itself from a century-old traditional publisher to an education and technology company that is breaking the mold for how learning materials are delivered to students. Cengage Unlimited, the first-of-its-kind subscription service for higher education, has attracted more than one million users in just seven months. And our offerings for the K-12, library and other learning markets have brought impactful ideas to students around the world.
The Cengage brand is ready for prime time. You, as the senior director of brand strategy, will play a meaningful role in helping give this brand the recognition it deserves.
You’ll be doing this on a number of fronts – from developing narratives that help differentiate Cengage from our competitors to leading brand-level campaigns encompassing advertising, content marketing and PR. You’ll also be deeply involved in brand and product harmonization and governance and using proprietary research to bolster our brand story.
Working at Cengage is intense, dynamic and metrics driven. It’s also some of the most satisfying work you’ll ever do – helping students become more confident learners and move down the path towards lifelong success. The people here are collaborative and committed – and we smile and laugh a lot.
Are you the right person to join us?
Responsibilities:
• Grow and nurture the overall Cengage brand. Develop the company narrative and maintain a comprehensive brand strategy document to guide strategic brand decisions.
• Partner with external brand agency to develop impactful messaging and campaigns.
• Own the process to find and implement opportunities for brand harmonization across all Cengage businesses. Develop and implement brand governance process.
• Collaborate with content marketing team to ensure that marketing materials, web content and more align with the overall company narrative and voice.
• Work with internal communications and HR teams to ensure our employees are strong brand ambassadors.
• Work closely with public relations/public affairs team to help drive impactful media stories and public affairs that bring Cengage’s narrative to a wide range of audiences.
Requirements and qualifications:
• Bachelor’s degree required.
• 10-15 years of brand and communications experience, preferably directing brand strategy and/or innovation and strategic communications.
• Experience in the application and expression of brand strategies (e.g., naming, corporate identity, packaging, retail and cause marketing)
• Exemplary oral and written communication skills, especially ability to translate business objectives into appealing brand narratives for target audiences.
• Deep understanding of what makes brand design effective and ability to speak designers’ language to improve brand look and feel.
• Ability to distill many inputs and research findings into actionable brand strategy.
• High-performing, high-energy self-starter, with proven ability to work both independently as well as a member of teams in a dynamic and ever-evolving environment.
• Knowledge of education industry a plus.
• Exceptional collaboration, relationship and consultative skills with proven success building partnerships with internal and external contacts at all organizational levels in a matrixed environment.
• Exceptional project management skills.
• Strong analytical skills and business insight with the ability to utilize data and metrics to drive decision-making.
To apply: dan.sieger@ cengage.com
May 03, 2019
Full time
"An incumbent can serve as a catalyst for an industry in need of change" - Michael Hansen, CEO, Cengage
Over the past several years, Cengage has transformed itself from a century-old traditional publisher to an education and technology company that is breaking the mold for how learning materials are delivered to students. Cengage Unlimited, the first-of-its-kind subscription service for higher education, has attracted more than one million users in just seven months. And our offerings for the K-12, library and other learning markets have brought impactful ideas to students around the world.
The Cengage brand is ready for prime time. You, as the senior director of brand strategy, will play a meaningful role in helping give this brand the recognition it deserves.
You’ll be doing this on a number of fronts – from developing narratives that help differentiate Cengage from our competitors to leading brand-level campaigns encompassing advertising, content marketing and PR. You’ll also be deeply involved in brand and product harmonization and governance and using proprietary research to bolster our brand story.
Working at Cengage is intense, dynamic and metrics driven. It’s also some of the most satisfying work you’ll ever do – helping students become more confident learners and move down the path towards lifelong success. The people here are collaborative and committed – and we smile and laugh a lot.
Are you the right person to join us?
Responsibilities:
• Grow and nurture the overall Cengage brand. Develop the company narrative and maintain a comprehensive brand strategy document to guide strategic brand decisions.
• Partner with external brand agency to develop impactful messaging and campaigns.
• Own the process to find and implement opportunities for brand harmonization across all Cengage businesses. Develop and implement brand governance process.
• Collaborate with content marketing team to ensure that marketing materials, web content and more align with the overall company narrative and voice.
• Work with internal communications and HR teams to ensure our employees are strong brand ambassadors.
• Work closely with public relations/public affairs team to help drive impactful media stories and public affairs that bring Cengage’s narrative to a wide range of audiences.
Requirements and qualifications:
• Bachelor’s degree required.
• 10-15 years of brand and communications experience, preferably directing brand strategy and/or innovation and strategic communications.
• Experience in the application and expression of brand strategies (e.g., naming, corporate identity, packaging, retail and cause marketing)
• Exemplary oral and written communication skills, especially ability to translate business objectives into appealing brand narratives for target audiences.
• Deep understanding of what makes brand design effective and ability to speak designers’ language to improve brand look and feel.
• Ability to distill many inputs and research findings into actionable brand strategy.
• High-performing, high-energy self-starter, with proven ability to work both independently as well as a member of teams in a dynamic and ever-evolving environment.
• Knowledge of education industry a plus.
• Exceptional collaboration, relationship and consultative skills with proven success building partnerships with internal and external contacts at all organizational levels in a matrixed environment.
• Exceptional project management skills.
• Strong analytical skills and business insight with the ability to utilize data and metrics to drive decision-making.
To apply: dan.sieger@ cengage.com
This is the era of data-driven marketing and customer experience, and we’re looking for a talented, inherently curious, and passionate analyst to help us evolve our content strategy with deeper insights on how content influences the customer journey.
The Marketing Analyst, Content Strategy will be responsible for defining and measuring content success, investigating opportunities for optimization, recommending strategies for growth and scale, and delivering visual performance summaries and recommendations to marketing leadership. The role will also have the opportunity to shape the direction of corporate marketing programs and evangelize data insights with marketers across product marketing, industries, digital, and social. Communication is key: you will be responsible for explaining success metrics and performance to non-analytical audiences.
Our team is growing, and we are looking for someone that embraces new opportunities and constant change, is motivated by career growth, and who challenges themselves to deliver consistent excellence.
Job Responsibilities
Conduct quantitative and qualitative analysis to uncover actionable insights that inform content strategy
Work closely with paid, owned, and earned channel managers to identify key questions, problems, and KPIs for analytical frameworks that reveal opportunities for performance improvement and innovation.
Create and maintain monthly dashboards and visualization tools to facilitate global reporting and content optimization.
Collaborate with channel and creative teams to design rigorous marketing experiments and incremental tests
Build and maintain relationships across internal stakeholders including product marketing, industry marketing, digital marketing, marketing operations, and sales strategy.
Present findings to internal stakeholders
Required Skills/Experience
2+ years of experience in marketing analytics
Deep understanding of content marketing, tactics, and metrics. Some of your favorite acronyms include SEO, CTA, and KPI.
Ability to break down and explain complex analytics concepts to a non-analytical audience
Delight in details, creating order, and solving problems
Strong communication skills and demonstrated ability to coordinate complex projects that align multiple stakeholders.
Skilled in querying and working with large structured and unstructured data stores
Experience working with Google Analytics, Adobe Analytics and other third-party solutions
Experience with data visualization/dashboarding tools, e.g. Tableau, Datorama, Qlik, and
Posting Statement
Salesforce.com and Salesforce.org are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Salesforce.com and Salesforce.org do not accept unsolicited headhunter and agency resumes. Salesforce.com and Salesforce.org will not pay fees to any third-party agency or company that does not have a signed agreement with Salesforce.com or Salesforce.org.
Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.
May 02, 2019
Full time
This is the era of data-driven marketing and customer experience, and we’re looking for a talented, inherently curious, and passionate analyst to help us evolve our content strategy with deeper insights on how content influences the customer journey.
The Marketing Analyst, Content Strategy will be responsible for defining and measuring content success, investigating opportunities for optimization, recommending strategies for growth and scale, and delivering visual performance summaries and recommendations to marketing leadership. The role will also have the opportunity to shape the direction of corporate marketing programs and evangelize data insights with marketers across product marketing, industries, digital, and social. Communication is key: you will be responsible for explaining success metrics and performance to non-analytical audiences.
Our team is growing, and we are looking for someone that embraces new opportunities and constant change, is motivated by career growth, and who challenges themselves to deliver consistent excellence.
Job Responsibilities
Conduct quantitative and qualitative analysis to uncover actionable insights that inform content strategy
Work closely with paid, owned, and earned channel managers to identify key questions, problems, and KPIs for analytical frameworks that reveal opportunities for performance improvement and innovation.
Create and maintain monthly dashboards and visualization tools to facilitate global reporting and content optimization.
Collaborate with channel and creative teams to design rigorous marketing experiments and incremental tests
Build and maintain relationships across internal stakeholders including product marketing, industry marketing, digital marketing, marketing operations, and sales strategy.
Present findings to internal stakeholders
Required Skills/Experience
2+ years of experience in marketing analytics
Deep understanding of content marketing, tactics, and metrics. Some of your favorite acronyms include SEO, CTA, and KPI.
Ability to break down and explain complex analytics concepts to a non-analytical audience
Delight in details, creating order, and solving problems
Strong communication skills and demonstrated ability to coordinate complex projects that align multiple stakeholders.
Skilled in querying and working with large structured and unstructured data stores
Experience working with Google Analytics, Adobe Analytics and other third-party solutions
Experience with data visualization/dashboarding tools, e.g. Tableau, Datorama, Qlik, and
Posting Statement
Salesforce.com and Salesforce.org are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Salesforce.com and Salesforce.org do not accept unsolicited headhunter and agency resumes. Salesforce.com and Salesforce.org will not pay fees to any third-party agency or company that does not have a signed agreement with Salesforce.com or Salesforce.org.
Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.
Salesforce is looking for a Content Strategist to join the central content strategy team. The content strategist role will be responsible for leading and advising marketing teams on how to build engaged audiences and think “customer first” to deliver the right content at the right time. This position requires a combination of a marketing and publishing mindset with proven experience developing content strategy, including the development of audience personas, customer journey maps, content distribution plans, and multi-media content. With a mastery in the art and science of content marketing, the content strategist must have the analytical abilities to gather key customer and business insights and apply strategic planning skills to content plans that engage the customer at each stage of the buying journey. The ideal candidate is a collaborator, problem solver, idea generator and storyteller with a firm understanding of user experience, search engine optimization (SEO) and search engine marketing (SEM).
Responsibilities
Map out content strategies for key marketing priorities; leverage data and research to develop breakthrough content themes/topics and execute a plan to develop the assets that support marketing objectives
Collaborate with the brand, product, industry, UX, and digital teams to develop content that supports a consistent, customer-centric journey and ensures program integration
Support the development of content roadmaps that connect the dots across programs and deliver a unified and coherent experience to target audiences
Lead the content audit process to spot gaps in our existing content, as well as identify the characteristics of high-performing content. Work with content owners to make data-driven recommendations for new content and/or updates
Implement standards, systems, best practices and templates for content lifecycle.
Train and educate fellow marketers on content marketing best practices
Champion content marketing strategy across the company
Measure and analyze what’s working and what isn’t with regard to the our content marketing efforts
Skillsets
5-10 years of marketing experience related to content marketing and social media with preferably 3-5 years at a technology company
Knowledge of current and emerging content marketing, social media, and content delivery trends
Integrated marketing and/or campaign experience
Analytical mind - ability to spot patterns and trends in content performance and data
Demonstrated success collaborating across departments and mobilizing content contributors and cross-functional teams around long-term projects and efforts
Attention to detail
Stellar writing and copywriting skills; writing samples and/or portfolio required
Knowledge of SEO best practices
A sound understanding of visual design and an appreciation of the interplay between copy and visual elements
Experience with CMS and content operations tools such as Adobe Experience Manager and Kapost
Bachelor's degree or higher
Posting Statement
Salesforce.com and Salesforce.org are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Salesforce.com and Salesforce.org do not accept unsolicited headhunter and agency resumes. Salesforce.com and Salesforce.org will not pay fees to any third-party agency or company that does not have a signed agreement with Salesforce.com or Salesforce.org.
Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.
May 02, 2019
Full time
Salesforce is looking for a Content Strategist to join the central content strategy team. The content strategist role will be responsible for leading and advising marketing teams on how to build engaged audiences and think “customer first” to deliver the right content at the right time. This position requires a combination of a marketing and publishing mindset with proven experience developing content strategy, including the development of audience personas, customer journey maps, content distribution plans, and multi-media content. With a mastery in the art and science of content marketing, the content strategist must have the analytical abilities to gather key customer and business insights and apply strategic planning skills to content plans that engage the customer at each stage of the buying journey. The ideal candidate is a collaborator, problem solver, idea generator and storyteller with a firm understanding of user experience, search engine optimization (SEO) and search engine marketing (SEM).
Responsibilities
Map out content strategies for key marketing priorities; leverage data and research to develop breakthrough content themes/topics and execute a plan to develop the assets that support marketing objectives
Collaborate with the brand, product, industry, UX, and digital teams to develop content that supports a consistent, customer-centric journey and ensures program integration
Support the development of content roadmaps that connect the dots across programs and deliver a unified and coherent experience to target audiences
Lead the content audit process to spot gaps in our existing content, as well as identify the characteristics of high-performing content. Work with content owners to make data-driven recommendations for new content and/or updates
Implement standards, systems, best practices and templates for content lifecycle.
Train and educate fellow marketers on content marketing best practices
Champion content marketing strategy across the company
Measure and analyze what’s working and what isn’t with regard to the our content marketing efforts
Skillsets
5-10 years of marketing experience related to content marketing and social media with preferably 3-5 years at a technology company
Knowledge of current and emerging content marketing, social media, and content delivery trends
Integrated marketing and/or campaign experience
Analytical mind - ability to spot patterns and trends in content performance and data
Demonstrated success collaborating across departments and mobilizing content contributors and cross-functional teams around long-term projects and efforts
Attention to detail
Stellar writing and copywriting skills; writing samples and/or portfolio required
Knowledge of SEO best practices
A sound understanding of visual design and an appreciation of the interplay between copy and visual elements
Experience with CMS and content operations tools such as Adobe Experience Manager and Kapost
Bachelor's degree or higher
Posting Statement
Salesforce.com and Salesforce.org are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Salesforce.com and Salesforce.org do not accept unsolicited headhunter and agency resumes. Salesforce.com and Salesforce.org will not pay fees to any third-party agency or company that does not have a signed agreement with Salesforce.com or Salesforce.org.
Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.
Senior Content Marketing Manager
ObserveIT is the world’s first people focused cybersecurity company. We call ourselves a startup with a head start with 1,900+ customers and growing at more than 50%+ y-o-y. We’re proud to be ranked #2 in best places to work in Boston by the Boston Business Journal.
ObserveIT’s insider threat monitoring solution is easy to deploy and provides customers with the ability to quickly detect risky behavior, streamline the investigation process and prevent data loss. Our customers include large enterprises such as Starbucks, The Coca-Cola Company, AIG, Cigna, Microsoft, and IBM as well as a growing number of mid-market organizations. We have outstanding financial and operational support from Bain Capital Ventures.
Summary
ObserveIT is looking for an experienced Senior Content Marketing Manager to lead our content strategy and produce high-quality content that generates awareness and drives leads through the funnel. We are looking for a self-starter with a can-do, roll-up-your-sleeves work ethic who is passionate about producing great content. While you are an excellent writer, your project management skills and get-it-done attitude make you a content marketing rock star.
Responsibilities:
Build and execute on a content roadmap to support the buyer’s journey.
Develop and maintain a rolling editorial calendar that supports our overall go-to-market strategy including demand generation and channel marketing initiatives.
Partner with product marketing, customer success, demand generation, channel marketing, product management and sales teams to create blog posts, case studies, web content, videos, etc. to drive brand awareness and support lead/demand generation goals.
Develop effective keyword targeting strategy, prioritizing SEO initiatives and recommendations from our 3rd party agency; execute on planned SEO tactics to maximize organic reach and engagement
Own our blog strategy and expand our audience and reach through social channels.
Partner with designers, freelancers, and external stakeholders on content production; write content on behalf of our executives and advisory board for publication on various media channels.
Leverage organic social media channels to optimize content distribution and gain brand awareness.
Requirements:
5+ years of hands-on content marketing experience for a tech/software company (cyber security a plus!).
Top-notch project management skills, ability to work under pressure and prioritize multiple projects simultaneously from start to finish.
Portfolio of engaging marketing materials including eBooks, case studies, emails, landing pages, datasheets, web content, infographics, and other short-form and long-form content.
Excellent copywriting skills that inspire new ideas; copy-editing skills that take existing copy from good to great.
Outstanding people skills, gains satisfaction from collaborating with others and collaborative by nature with an ability to influence peers and executives alike.
Experience or interest in cyber security.
Job Type : Full-time.
Fairness Matters: We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.
Apr 30, 2019
Full time
Senior Content Marketing Manager
ObserveIT is the world’s first people focused cybersecurity company. We call ourselves a startup with a head start with 1,900+ customers and growing at more than 50%+ y-o-y. We’re proud to be ranked #2 in best places to work in Boston by the Boston Business Journal.
ObserveIT’s insider threat monitoring solution is easy to deploy and provides customers with the ability to quickly detect risky behavior, streamline the investigation process and prevent data loss. Our customers include large enterprises such as Starbucks, The Coca-Cola Company, AIG, Cigna, Microsoft, and IBM as well as a growing number of mid-market organizations. We have outstanding financial and operational support from Bain Capital Ventures.
Summary
ObserveIT is looking for an experienced Senior Content Marketing Manager to lead our content strategy and produce high-quality content that generates awareness and drives leads through the funnel. We are looking for a self-starter with a can-do, roll-up-your-sleeves work ethic who is passionate about producing great content. While you are an excellent writer, your project management skills and get-it-done attitude make you a content marketing rock star.
Responsibilities:
Build and execute on a content roadmap to support the buyer’s journey.
Develop and maintain a rolling editorial calendar that supports our overall go-to-market strategy including demand generation and channel marketing initiatives.
Partner with product marketing, customer success, demand generation, channel marketing, product management and sales teams to create blog posts, case studies, web content, videos, etc. to drive brand awareness and support lead/demand generation goals.
Develop effective keyword targeting strategy, prioritizing SEO initiatives and recommendations from our 3rd party agency; execute on planned SEO tactics to maximize organic reach and engagement
Own our blog strategy and expand our audience and reach through social channels.
Partner with designers, freelancers, and external stakeholders on content production; write content on behalf of our executives and advisory board for publication on various media channels.
Leverage organic social media channels to optimize content distribution and gain brand awareness.
Requirements:
5+ years of hands-on content marketing experience for a tech/software company (cyber security a plus!).
Top-notch project management skills, ability to work under pressure and prioritize multiple projects simultaneously from start to finish.
Portfolio of engaging marketing materials including eBooks, case studies, emails, landing pages, datasheets, web content, infographics, and other short-form and long-form content.
Excellent copywriting skills that inspire new ideas; copy-editing skills that take existing copy from good to great.
Outstanding people skills, gains satisfaction from collaborating with others and collaborative by nature with an ability to influence peers and executives alike.
Experience or interest in cyber security.
Job Type : Full-time.
Fairness Matters: We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.
Help craft and amplify the Sovos story on owned, earned and paid channels, while building engagement within our communities for some of the largest market segments in the world – retailers, manufacturers, and financial institutions.
Sovos is on a mission to Solve Tax For Good, so businesses can grow free of regulatory risk and communities can thrive – simply by collecting what they’re owed. As our Public Relations and Content Marketing Manager, you’ll strategize with the marketing team and agency partners, determine the tactics, experiment, create, measure and report on PR and content marketing activity.
Interested? Check out some of the general responsibilities below.
The work you'll do
As the Public Relations and Content Marketing Manager, you will be responsible for shaping and implementing a successful PR and content strategy that supports brand reputation and lead generation goals for Sovos within our five lines of business.
More specifically, you will:
Help plan and execute media relations campaigns that support lead generation goals and expand awareness of the Sovos brand
Act as the day-to-day contact for the North American public relations agency and as a resource for team members managing agencies and PR efforts in Latin America and Europe
Work with the corporate marketing team to develop a social media strategy that integrates with and boosts content and PR efforts
Write and edit a variety of content types, including press releases, bylined articles, award applications, blog posts, social media messages and others as needed
Manage content/storyline lifecycle, including: creation, approvals, editing, publishing, activation, measurement, curation and maintenance
Evangelize and educate relevant teams on PR, social media and content best practices
Report on PR, social media and content results using a combination of web analytics, content management and social media management tools
What we need from you
3 - 6 years’ experience in content marketing and public relations strategy
Creative and innovative thinking, with the ability to take complex topics and distill them into human, data-driven and actionable content
Understanding of SEO, content categorization and structure, and content development, distribution and measurement
Basic design capabilities with user-friendly tools
Enterprise B2B marketing experience
How You’ll Grow
Growth is serious business at Sovos!
In the past 12 months, nearly one-third of our employees experienced career growth in the form of promotions, career changes, and lateral moves
There are clear paths of growth within our roles
What We Can Offer!
The opportunity to grow as a professional – and as a person – through various company-provided development opportunities, including:
SovosYOU
The IDEA Mentor Program
Progressive Wellness Program
Flexible work schedule
The challenge of working in an emerging market and solving complex problems for our clients is a large one. Businesses are struggling to keep up with the pace, volume, and complexity of regulatory requirements. In fact, 45% of CFOs say compliance is their “biggest growth challenge.” That is why over half of the Fortune 500 counts on Sovos to solve their complex business-to-government compliance challenges. Our employees work on meaningful and engaging projects that make a tangible impact on our clients’ success.
Does this sound like a fit? Apply now!
Sovos is an Equal Opportunity/Affirmative Action employer Minorities/Women/Veterans/Disabled
Apr 26, 2019
Full time
Help craft and amplify the Sovos story on owned, earned and paid channels, while building engagement within our communities for some of the largest market segments in the world – retailers, manufacturers, and financial institutions.
Sovos is on a mission to Solve Tax For Good, so businesses can grow free of regulatory risk and communities can thrive – simply by collecting what they’re owed. As our Public Relations and Content Marketing Manager, you’ll strategize with the marketing team and agency partners, determine the tactics, experiment, create, measure and report on PR and content marketing activity.
Interested? Check out some of the general responsibilities below.
The work you'll do
As the Public Relations and Content Marketing Manager, you will be responsible for shaping and implementing a successful PR and content strategy that supports brand reputation and lead generation goals for Sovos within our five lines of business.
More specifically, you will:
Help plan and execute media relations campaigns that support lead generation goals and expand awareness of the Sovos brand
Act as the day-to-day contact for the North American public relations agency and as a resource for team members managing agencies and PR efforts in Latin America and Europe
Work with the corporate marketing team to develop a social media strategy that integrates with and boosts content and PR efforts
Write and edit a variety of content types, including press releases, bylined articles, award applications, blog posts, social media messages and others as needed
Manage content/storyline lifecycle, including: creation, approvals, editing, publishing, activation, measurement, curation and maintenance
Evangelize and educate relevant teams on PR, social media and content best practices
Report on PR, social media and content results using a combination of web analytics, content management and social media management tools
What we need from you
3 - 6 years’ experience in content marketing and public relations strategy
Creative and innovative thinking, with the ability to take complex topics and distill them into human, data-driven and actionable content
Understanding of SEO, content categorization and structure, and content development, distribution and measurement
Basic design capabilities with user-friendly tools
Enterprise B2B marketing experience
How You’ll Grow
Growth is serious business at Sovos!
In the past 12 months, nearly one-third of our employees experienced career growth in the form of promotions, career changes, and lateral moves
There are clear paths of growth within our roles
What We Can Offer!
The opportunity to grow as a professional – and as a person – through various company-provided development opportunities, including:
SovosYOU
The IDEA Mentor Program
Progressive Wellness Program
Flexible work schedule
The challenge of working in an emerging market and solving complex problems for our clients is a large one. Businesses are struggling to keep up with the pace, volume, and complexity of regulatory requirements. In fact, 45% of CFOs say compliance is their “biggest growth challenge.” That is why over half of the Fortune 500 counts on Sovos to solve their complex business-to-government compliance challenges. Our employees work on meaningful and engaging projects that make a tangible impact on our clients’ success.
Does this sound like a fit? Apply now!
Sovos is an Equal Opportunity/Affirmative Action employer Minorities/Women/Veterans/Disabled
At a time when many sales organizations train their salespeople to inundate buyers with large quantities of impersonal outreach, Yesware is committed to fostering the quality exchange of new ideas between salespeople and buyers. Yesware is looking for a Content Marketing Manager to play a major role in bringing this vision to life. As Content Marketing Manager, you will help Yesware grow to 1 million active users by creating, curating, publishing, and distributing content that engages with Yesware’s customers and the vast market of sales professionals who are committed to putting quality and authenticity at the heart of every exchange.
Reporting directly to the CMO, the Content Marketing Manager will help develop and execute on Yesware’s thought leadership position and work closely with customers, prospects, and influencers from a wide variety of industries and backgrounds. The ideal candidate is a master storyteller and has experience working across different forms of content and media.
Requirements:
Minimum of 3-5 years of content marketing/production experience
Ability to tell stories in compelling, meaningful ways that generate influence and emotionally connect
Experience working in a wide variety of formats
Strong project management skills with the ability to manage multiple projects/threads at once while meeting all deadlines
Experience working with Wordpress, Google Analytics, Hootsuite (or similar tool), marketing automation platforms, video production software, video hosting tools, project management software, and more
Strong verbal and written communication skills, balancing impeccable grammar with an authentic, human voice
Desire to break the mold by being bold, creative, and innovative
Responsibilities:
Develop Yesware’s content marketing strategy, including its thought leadership position in the market
Build and execute on the content marketing plan across all channels, in alignment with the defined strategy
Own all content marketing activities and output in the following areas: social media, blog, customer interviews and stories, podcasting, internal and external market presentations, event-related content, and more
Map content marketing activities to overarching business and departmental goals
Build the influencer marketing program by identifying and working closely with key influencers to validate and propel Yesware’s message
Collaborate effectively across functions and silos to ensure on-time execution
Develop KPIs, a measurement system for content, and report on results/effectiveness with a regular cadence
Manage all channels of content hosting and distribution
Build and manage the editorial calendar
Utilize SEO best practices to ensure content is fully optimized for discovery
About the Company:
Yesware is a team of smart, ambitious, kind people working together to empower each other and our customers. We build, market, and sell a one-of-a-kind sales platform that helps salespeople sell smarter, right from their inbox.
You can find us on the top floor of our building, conveniently located in downtown Boston. We offer competitive compensation comprised of salary, equity and bonuses. We also offer a growing list of benefits: health, dental, 401(k), life insurance, unlimited vacation days, flexible spending account, as well as gym and public transportation reimbursement. Additional perks include weekly yoga and meditation classes, a fully stocked kitchen, free daily catered lunch, and a ride home with Lyft when you need it.
We are proud to be venture-backed by investors including the Foundry Group, Battery Ventures, and Google Ventures. Our customers range from young startups of all sizes, to some of the biggest names in business, like Yelp, Acquia, Groupon, Zendesk, and many more. We live out our core values every single day in a mission to serve our customers and to make Yesware the best place we’ve ever worked.
Yesware is committed to developing a culture that embraces diversity and fosters inclusivity. We do this because it makes us stronger as individuals, as a business and it is simply the right thing to do. We know that diversity comes in many forms, so we welcome employees from all walks of life to bring their differing experiences and perspectives to Yesware. Together, we can build an environment where every member of our team can bring their authentic self to work, be heard, and work toward achieving their professional potential.
Read more about us at www.yesware.com/company
Mar 25, 2019
Full time
At a time when many sales organizations train their salespeople to inundate buyers with large quantities of impersonal outreach, Yesware is committed to fostering the quality exchange of new ideas between salespeople and buyers. Yesware is looking for a Content Marketing Manager to play a major role in bringing this vision to life. As Content Marketing Manager, you will help Yesware grow to 1 million active users by creating, curating, publishing, and distributing content that engages with Yesware’s customers and the vast market of sales professionals who are committed to putting quality and authenticity at the heart of every exchange.
Reporting directly to the CMO, the Content Marketing Manager will help develop and execute on Yesware’s thought leadership position and work closely with customers, prospects, and influencers from a wide variety of industries and backgrounds. The ideal candidate is a master storyteller and has experience working across different forms of content and media.
Requirements:
Minimum of 3-5 years of content marketing/production experience
Ability to tell stories in compelling, meaningful ways that generate influence and emotionally connect
Experience working in a wide variety of formats
Strong project management skills with the ability to manage multiple projects/threads at once while meeting all deadlines
Experience working with Wordpress, Google Analytics, Hootsuite (or similar tool), marketing automation platforms, video production software, video hosting tools, project management software, and more
Strong verbal and written communication skills, balancing impeccable grammar with an authentic, human voice
Desire to break the mold by being bold, creative, and innovative
Responsibilities:
Develop Yesware’s content marketing strategy, including its thought leadership position in the market
Build and execute on the content marketing plan across all channels, in alignment with the defined strategy
Own all content marketing activities and output in the following areas: social media, blog, customer interviews and stories, podcasting, internal and external market presentations, event-related content, and more
Map content marketing activities to overarching business and departmental goals
Build the influencer marketing program by identifying and working closely with key influencers to validate and propel Yesware’s message
Collaborate effectively across functions and silos to ensure on-time execution
Develop KPIs, a measurement system for content, and report on results/effectiveness with a regular cadence
Manage all channels of content hosting and distribution
Build and manage the editorial calendar
Utilize SEO best practices to ensure content is fully optimized for discovery
About the Company:
Yesware is a team of smart, ambitious, kind people working together to empower each other and our customers. We build, market, and sell a one-of-a-kind sales platform that helps salespeople sell smarter, right from their inbox.
You can find us on the top floor of our building, conveniently located in downtown Boston. We offer competitive compensation comprised of salary, equity and bonuses. We also offer a growing list of benefits: health, dental, 401(k), life insurance, unlimited vacation days, flexible spending account, as well as gym and public transportation reimbursement. Additional perks include weekly yoga and meditation classes, a fully stocked kitchen, free daily catered lunch, and a ride home with Lyft when you need it.
We are proud to be venture-backed by investors including the Foundry Group, Battery Ventures, and Google Ventures. Our customers range from young startups of all sizes, to some of the biggest names in business, like Yelp, Acquia, Groupon, Zendesk, and many more. We live out our core values every single day in a mission to serve our customers and to make Yesware the best place we’ve ever worked.
Yesware is committed to developing a culture that embraces diversity and fosters inclusivity. We do this because it makes us stronger as individuals, as a business and it is simply the right thing to do. We know that diversity comes in many forms, so we welcome employees from all walks of life to bring their differing experiences and perspectives to Yesware. Together, we can build an environment where every member of our team can bring their authentic self to work, be heard, and work toward achieving their professional potential.
Read more about us at www.yesware.com/company
Hurry up! We’ve got a dream to build!
BlueConic is an international start-up that’s growing fast. We love what we do, we’re proud of how we do it, and we’ve teamed up to create a truly exceptional product and company. BlueConic is a leader in the white-hot customer data platform space and it’s our job to make sure every marketer gets in on the fun. Are you a self-starter who is passionate about writing and loves asking questions to get to the heart of your story? Do you love posting to social media and can’t imagine a world without it? Do you obsess over details to ensure a quality output with everything you do?
We’ve got a job for you.
Reporting to the VP of Marketing, you will develop, manage, and evangelize content, both internally and externally, that engages prospective customers and nurtures them through their CDP buying journey. In doing so, you’ll act as an investigative reporter that interviews subject matter experts to develop content that positions BlueConic as a thought-leader in the CDP space to drive demand for our platform.
Primary Responsibilities:
Develop and produce content that aligns with our business objectives and positions BlueConic as a thought-leader
Collaborate with subject matter experts across departments to create both long- and short-form content in multiple formats using approved templates and style guide (ebooks, guides, case studies, videos, blog posts, webinars, infographics, ads, etc.)
Repurpose existing long-form content into short-form content
Act as managing editor of the BlueConic blog, ensuring at least 4 posts per month
Ghost write blog posts and bylines on behalf of subject matter experts
Encourage and empower guest blog contributors both internally and externally
Manage BlueConic’s social media accounts (Twitter, LinkedIn, and Facebook), including curation of at least 2 social posts per day
Proactively follow and retweet/share posts from influencers that align with BlueConic’s mission and value prop
Provide a regular roundup of recent posts to BlueConic employees to share from their own social media accounts
Manage the content calendar, and ensure content is easily accessible to all teams internally
Maintain BlueConic.com using our CMS
Create/update web pages that adhere to SEO best practices, including but not limited to blog posts, news posts, events, and resource landing pages
Use Google Analytics and social media reporting to monitor traffic/follower growth and engagement, and then apply insights to optimize content based on what’s working best
Manage communication with graphic designer, as well as backlog of graphic design requests
Light work in Adobe Creative Suit to create content images from our templates & graphics library
Ensure BlueConic brand guidelines are applied across all content, templates, and channels
We’re looking for someone with the following experience and skills:
3-7 years of B2B content marketing experience, preferably with a marketing technology company
Exceptional written and oral communication skills with an acute attention to grammar, consistency, and style guide compliance
Experience with a CMS (WordPress strongly preferred)
Practical knowledge of SEO best practices
Proven ability to operate in a fast-paced environment and drive projects forward while working with multiple departments and stakeholders
Collaborative work style
An excellent eye for quality design
Strong attention to detail
Inquisitive mindset
Self-directed
A positive and friendly attitude!
It will set you apart from the pack if you have:
Previous content marketing experience while working for a CDP, CRM, DMP, tag management, or marketing automation/campaign management company
Google Analytics certification
Graphic design skills, including experience with the Adobe Suite, particularly Illustrator and Photoshop
Video editing experience
Reasons to join BlueConic:
Be part of a dynamic and professional, very seasoned team
You want to work with the very latest tools and tech
Help build the best marketing technology product there is
Enjoy competitive salary and benefits, including the office stroopwafel supply (google it)
Mar 12, 2019
Full time
Hurry up! We’ve got a dream to build!
BlueConic is an international start-up that’s growing fast. We love what we do, we’re proud of how we do it, and we’ve teamed up to create a truly exceptional product and company. BlueConic is a leader in the white-hot customer data platform space and it’s our job to make sure every marketer gets in on the fun. Are you a self-starter who is passionate about writing and loves asking questions to get to the heart of your story? Do you love posting to social media and can’t imagine a world without it? Do you obsess over details to ensure a quality output with everything you do?
We’ve got a job for you.
Reporting to the VP of Marketing, you will develop, manage, and evangelize content, both internally and externally, that engages prospective customers and nurtures them through their CDP buying journey. In doing so, you’ll act as an investigative reporter that interviews subject matter experts to develop content that positions BlueConic as a thought-leader in the CDP space to drive demand for our platform.
Primary Responsibilities:
Develop and produce content that aligns with our business objectives and positions BlueConic as a thought-leader
Collaborate with subject matter experts across departments to create both long- and short-form content in multiple formats using approved templates and style guide (ebooks, guides, case studies, videos, blog posts, webinars, infographics, ads, etc.)
Repurpose existing long-form content into short-form content
Act as managing editor of the BlueConic blog, ensuring at least 4 posts per month
Ghost write blog posts and bylines on behalf of subject matter experts
Encourage and empower guest blog contributors both internally and externally
Manage BlueConic’s social media accounts (Twitter, LinkedIn, and Facebook), including curation of at least 2 social posts per day
Proactively follow and retweet/share posts from influencers that align with BlueConic’s mission and value prop
Provide a regular roundup of recent posts to BlueConic employees to share from their own social media accounts
Manage the content calendar, and ensure content is easily accessible to all teams internally
Maintain BlueConic.com using our CMS
Create/update web pages that adhere to SEO best practices, including but not limited to blog posts, news posts, events, and resource landing pages
Use Google Analytics and social media reporting to monitor traffic/follower growth and engagement, and then apply insights to optimize content based on what’s working best
Manage communication with graphic designer, as well as backlog of graphic design requests
Light work in Adobe Creative Suit to create content images from our templates & graphics library
Ensure BlueConic brand guidelines are applied across all content, templates, and channels
We’re looking for someone with the following experience and skills:
3-7 years of B2B content marketing experience, preferably with a marketing technology company
Exceptional written and oral communication skills with an acute attention to grammar, consistency, and style guide compliance
Experience with a CMS (WordPress strongly preferred)
Practical knowledge of SEO best practices
Proven ability to operate in a fast-paced environment and drive projects forward while working with multiple departments and stakeholders
Collaborative work style
An excellent eye for quality design
Strong attention to detail
Inquisitive mindset
Self-directed
A positive and friendly attitude!
It will set you apart from the pack if you have:
Previous content marketing experience while working for a CDP, CRM, DMP, tag management, or marketing automation/campaign management company
Google Analytics certification
Graphic design skills, including experience with the Adobe Suite, particularly Illustrator and Photoshop
Video editing experience
Reasons to join BlueConic:
Be part of a dynamic and professional, very seasoned team
You want to work with the very latest tools and tech
Help build the best marketing technology product there is
Enjoy competitive salary and benefits, including the office stroopwafel supply (google it)
Get in on the ground floor at a top, fast-paced startup, while solving a huge challenge for product managers and developers — understanding customer experience. We're looking for a super-motivated individual to join the content team at LogRocket. Our blog traffic is up 5x over the last year (x00,000 pageviews monthly), and we need your help managing it.
Working with the Head of Content, you will help execute across all of our marketing channels, including creating, sharing, and measuring the effectiveness of content marketing initiatives, maintaining a reliable editorial calendar, managing and recruiting dozens of freelance writers, and expanding LogRocket’s digital footprint.
We are looking for an enthusiastic writer and editor, preferably with B2B content marketing experience, who can produce high-quality content that will help us develop meaningful connections with our audiences.
Responsibilities :
Take over day-to-day operations of the blog. This means directing traffic with writers and making sure they deliver on time, coordinating with illustrators to make sure those posts have images, field pitches, edit posts, post posts, etc.
Be a distribution machine. We think we know what we’re doing — tell us what else we should try.
Grow new marketing-qualified leads by converting site traffic through calls-to-action, landing pages, and lead generation content.
Support relationships with influencers, analysts, partners, and thought leaders to develop content.
Help develop messaging and editorial guidelines to drive consistency among contributors.
Pitch in on other content initiatives when necessary — ebooks, case studies, webinars, etc.
Required Skills:
BA/BS degree and 2+ years relevant work experience
Experience successfully managing freelancers and an editorial calendar
Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment
Editorial mindset that seeks to understand what our audiences read, why they read it, and how to create similar content
B2B content experience
Experience with tools like SEMRush, BuzzSumo, Ahrefs, and Google Analytics.
Ability to share a few writing samples
Bonus Skills:
Front-end development experience
Startup experience
Experience working in other marketing functions
Feb 11, 2019
Full time
Get in on the ground floor at a top, fast-paced startup, while solving a huge challenge for product managers and developers — understanding customer experience. We're looking for a super-motivated individual to join the content team at LogRocket. Our blog traffic is up 5x over the last year (x00,000 pageviews monthly), and we need your help managing it.
Working with the Head of Content, you will help execute across all of our marketing channels, including creating, sharing, and measuring the effectiveness of content marketing initiatives, maintaining a reliable editorial calendar, managing and recruiting dozens of freelance writers, and expanding LogRocket’s digital footprint.
We are looking for an enthusiastic writer and editor, preferably with B2B content marketing experience, who can produce high-quality content that will help us develop meaningful connections with our audiences.
Responsibilities :
Take over day-to-day operations of the blog. This means directing traffic with writers and making sure they deliver on time, coordinating with illustrators to make sure those posts have images, field pitches, edit posts, post posts, etc.
Be a distribution machine. We think we know what we’re doing — tell us what else we should try.
Grow new marketing-qualified leads by converting site traffic through calls-to-action, landing pages, and lead generation content.
Support relationships with influencers, analysts, partners, and thought leaders to develop content.
Help develop messaging and editorial guidelines to drive consistency among contributors.
Pitch in on other content initiatives when necessary — ebooks, case studies, webinars, etc.
Required Skills:
BA/BS degree and 2+ years relevant work experience
Experience successfully managing freelancers and an editorial calendar
Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment
Editorial mindset that seeks to understand what our audiences read, why they read it, and how to create similar content
B2B content experience
Experience with tools like SEMRush, BuzzSumo, Ahrefs, and Google Analytics.
Ability to share a few writing samples
Bonus Skills:
Front-end development experience
Startup experience
Experience working in other marketing functions
Please note: Minimum of 4-5 years of prior relevant experience required
Are you driven by a desire to learn and a natural curiosity for how stuff works? Do you treasure variety and exposure to multiple projects, industries, clients, people?
Then, why limit yourself to one company and brand message? That gets boring after a while. Deploy and hone your writing and communication skills with multiple clients and offerings in an agency setting. Experience and learn a variety of industries, corporate messages and formats.
We are a leading B2B marketing and PR agency specializing in technology and innovative products and services. We work with bright and driven people on their mission to build new companies and change their industries. We partner with high-growth companies and industry giants alike.
In this role, the successful candidate is primarily responsible for creating high-quality, targeted content for multiple audiences, industries, and solutions and delivering executive-level thought leadership and product messaging. In addition, the Senior Content Writer/Manager at our agency would help shape content strategies for clients and develop content plans to meet business goals. But you won’t stop there: You'll also have an opportunity to learn all aspects of digital marketing, PR, sales enablement and other functional areas, dependent on desire, skillset, and readiness.
The successful candidate must have strong content writing skills in a B2B and corporate communications settings. In addition, a level of understanding of company and product messaging and positioning, demand generation and lead nurturing is also required. Some experience with, or an ability to understand, technical content is highly desirable (not technical manuals but the skills to translate technical features and functions into business benefits).
Responsibilities:
Compose and edit persuasive, multi-format and cross-channel content, including:
Thought leadership pieces – industry papers, survey reports, white papers, contributed articles, blogs, video scripts, website copy, etc.
Solution-oriented messaging – marketing materials such as case studies, success stories, product brochure, web copy, etc.
Marketing communications in support of above content – newsletters, email copy, banner ad copy lines, social media content
Additional formats may include powerpoint presentations, sales collateral, press releases, industry press inquiries responses, etc.
Develop and leverage an understanding of business audiences, target personas, the business needs for and benefits of the various solutions in developing content storylines and structures
Constantly read and learn about industry trends. Hone an ability to understand and convey complex industry and business information in order to tell the right stories.
Deploy advanced communication skills – interviewing, listening, validating, researching story points, editing, incorporating feedback, understanding tone and style
Incorporate various aspects of visual communications – design, data visualization, infographic structuring, presentation development, video production, social media formats, etc.
Build and maintain productive relationships with agency teams – design, PR, client relationship managers, as well as client executives and decision makers
Effectively take feedback and direction and always strive to improve
Think strategically and creatively, and work diligently
Education, Requirements & Competencies
Bachelor’s degree in English, Communications, Journalism, Technical Writing or related field preferred
Love and passion for writing and communications
Innate curiosity and desire to learn new things – specifically in technology, innovation, business practices, and communication disciplines
Pride in the work product
Minimum of 5 years of writing, corporate communications and content development
Project management and prioritization skills, deadline-oriented
What we offer
A unique learning environment with direct day-to-day interaction with senior leadership and executive and senior level client contacts
Opportunity to advance and broaden your skill-set across communications, marketing, PR, and sales communications campaigns and formal training programs
Compensation commensurate with experience and an unsurpassed bonus plan
Comprehensive benefits plans
Flexible work options
Feb 11, 2019
Full time
Please note: Minimum of 4-5 years of prior relevant experience required
Are you driven by a desire to learn and a natural curiosity for how stuff works? Do you treasure variety and exposure to multiple projects, industries, clients, people?
Then, why limit yourself to one company and brand message? That gets boring after a while. Deploy and hone your writing and communication skills with multiple clients and offerings in an agency setting. Experience and learn a variety of industries, corporate messages and formats.
We are a leading B2B marketing and PR agency specializing in technology and innovative products and services. We work with bright and driven people on their mission to build new companies and change their industries. We partner with high-growth companies and industry giants alike.
In this role, the successful candidate is primarily responsible for creating high-quality, targeted content for multiple audiences, industries, and solutions and delivering executive-level thought leadership and product messaging. In addition, the Senior Content Writer/Manager at our agency would help shape content strategies for clients and develop content plans to meet business goals. But you won’t stop there: You'll also have an opportunity to learn all aspects of digital marketing, PR, sales enablement and other functional areas, dependent on desire, skillset, and readiness.
The successful candidate must have strong content writing skills in a B2B and corporate communications settings. In addition, a level of understanding of company and product messaging and positioning, demand generation and lead nurturing is also required. Some experience with, or an ability to understand, technical content is highly desirable (not technical manuals but the skills to translate technical features and functions into business benefits).
Responsibilities:
Compose and edit persuasive, multi-format and cross-channel content, including:
Thought leadership pieces – industry papers, survey reports, white papers, contributed articles, blogs, video scripts, website copy, etc.
Solution-oriented messaging – marketing materials such as case studies, success stories, product brochure, web copy, etc.
Marketing communications in support of above content – newsletters, email copy, banner ad copy lines, social media content
Additional formats may include powerpoint presentations, sales collateral, press releases, industry press inquiries responses, etc.
Develop and leverage an understanding of business audiences, target personas, the business needs for and benefits of the various solutions in developing content storylines and structures
Constantly read and learn about industry trends. Hone an ability to understand and convey complex industry and business information in order to tell the right stories.
Deploy advanced communication skills – interviewing, listening, validating, researching story points, editing, incorporating feedback, understanding tone and style
Incorporate various aspects of visual communications – design, data visualization, infographic structuring, presentation development, video production, social media formats, etc.
Build and maintain productive relationships with agency teams – design, PR, client relationship managers, as well as client executives and decision makers
Effectively take feedback and direction and always strive to improve
Think strategically and creatively, and work diligently
Education, Requirements & Competencies
Bachelor’s degree in English, Communications, Journalism, Technical Writing or related field preferred
Love and passion for writing and communications
Innate curiosity and desire to learn new things – specifically in technology, innovation, business practices, and communication disciplines
Pride in the work product
Minimum of 5 years of writing, corporate communications and content development
Project management and prioritization skills, deadline-oriented
What we offer
A unique learning environment with direct day-to-day interaction with senior leadership and executive and senior level client contacts
Opportunity to advance and broaden your skill-set across communications, marketing, PR, and sales communications campaigns and formal training programs
Compensation commensurate with experience and an unsurpassed bonus plan
Comprehensive benefits plans
Flexible work options
DIRECTOR GLOBAL BRAND COMMUNICATIONS
As the Director, Global Brand Communications , you’ll craft the Globalization Partners story and make sure our brand is known far and wide. You will ensure our brand positioning framework captures the core of what sets us apart enables our whole company to tell our story effectively and consistently. You’ll also ensure that our communications and creative teams drive excellent outcomes for all of the program objectives they support.
Reporting to the SVP of Global Marketing, this role is critical for elevating and expanding awareness of the category-defining Globalization Partners brand and message in a competitive, fast-changing market. This is an opportunity to help an enormously successful company tell their story.
Interested in interviewing for this role? Please follow this link to respond to a few initial interview questions: https://v3.rivs.com/28-32-29/
What you’ll do:
Lead all aspects of brand and communications, including MarCom, PR, Social Media, Web Content, Content Marketing, and Brand Advertising; oversee and direct all internal and external communications activities including corporate presentations, customer communications, employee communications, company web sites, internal and external collateral.
Make our brand come alive and reach its full potential as the clear market leader.
Collaborate with executive stakeholders on communications strategies to drive category creation and brand awareness through aggressive messaging and media relations.
Drive our creative strategy to align with our brand framework and ensure we deliver the right message to the right person at the right time at each point in the customer/partner lifecycle, across all of our programs and touchpoints.
Develop our brand framework with key stakeholders and ensure consistent application of brand guidelines across the company.
Requirements:
Have 10+ years of brand and marketing communications experience. You’ve built global brands before and know what it takes to elevate a brand to greatness.
A bold leader, willing to push the envelope and collaborate with stakeholders to bring them along for the ride. You have gathered amazing people to your cause and helped them reach their full potential. You’ve also managed a complex mix of internal and agency resources to get stuff done on time and on budget.
Be a great storyteller. You have the empathy to understand the customer, the ability to find and understand what the data is telling you, and the creativity to take that and tell stories that make an impact.
Love language and know how to use it to express both the practical and the emotional. Be able to go beyond personal style preferences to do what resonates best with the audience.
Experience in creating global corporate communications strategies, aligned with company and marketing goals.
Develop company’s external “newsworthy” message, creating new levels of awareness about Globalization Partner’s category-creating innovations, industry-leading success and accelerating company growth to top-tier press, influencers and markets.
Know how to “just figure things out” and invent whatever idea or approach could accomplish our objectives.
Be kind, adaptable, and intellectually curious.
Poise, confidence, and an unflappable attitude.
Oct 12, 2018
Full time
DIRECTOR GLOBAL BRAND COMMUNICATIONS
As the Director, Global Brand Communications , you’ll craft the Globalization Partners story and make sure our brand is known far and wide. You will ensure our brand positioning framework captures the core of what sets us apart enables our whole company to tell our story effectively and consistently. You’ll also ensure that our communications and creative teams drive excellent outcomes for all of the program objectives they support.
Reporting to the SVP of Global Marketing, this role is critical for elevating and expanding awareness of the category-defining Globalization Partners brand and message in a competitive, fast-changing market. This is an opportunity to help an enormously successful company tell their story.
Interested in interviewing for this role? Please follow this link to respond to a few initial interview questions: https://v3.rivs.com/28-32-29/
What you’ll do:
Lead all aspects of brand and communications, including MarCom, PR, Social Media, Web Content, Content Marketing, and Brand Advertising; oversee and direct all internal and external communications activities including corporate presentations, customer communications, employee communications, company web sites, internal and external collateral.
Make our brand come alive and reach its full potential as the clear market leader.
Collaborate with executive stakeholders on communications strategies to drive category creation and brand awareness through aggressive messaging and media relations.
Drive our creative strategy to align with our brand framework and ensure we deliver the right message to the right person at the right time at each point in the customer/partner lifecycle, across all of our programs and touchpoints.
Develop our brand framework with key stakeholders and ensure consistent application of brand guidelines across the company.
Requirements:
Have 10+ years of brand and marketing communications experience. You’ve built global brands before and know what it takes to elevate a brand to greatness.
A bold leader, willing to push the envelope and collaborate with stakeholders to bring them along for the ride. You have gathered amazing people to your cause and helped them reach their full potential. You’ve also managed a complex mix of internal and agency resources to get stuff done on time and on budget.
Be a great storyteller. You have the empathy to understand the customer, the ability to find and understand what the data is telling you, and the creativity to take that and tell stories that make an impact.
Love language and know how to use it to express both the practical and the emotional. Be able to go beyond personal style preferences to do what resonates best with the audience.
Experience in creating global corporate communications strategies, aligned with company and marketing goals.
Develop company’s external “newsworthy” message, creating new levels of awareness about Globalization Partner’s category-creating innovations, industry-leading success and accelerating company growth to top-tier press, influencers and markets.
Know how to “just figure things out” and invent whatever idea or approach could accomplish our objectives.
Be kind, adaptable, and intellectually curious.
Poise, confidence, and an unflappable attitude.
