Get in on the ground floor at a top, fast-paced startup, while solving a huge challenge for product managers and developers — understanding customer experience. We're looking for a super-motivated individual to join the content team at LogRocket. Our blog traffic is up 5x over the last year (x00,000 pageviews monthly), and we need your help managing it.
Working with the Head of Content, you will help execute across all of our marketing channels, including creating, sharing, and measuring the effectiveness of content marketing initiatives, maintaining a reliable editorial calendar, managing and recruiting dozens of freelance writers, and expanding LogRocket’s digital footprint.
We are looking for an enthusiastic writer and editor, preferably with B2B content marketing experience, who can produce high-quality content that will help us develop meaningful connections with our audiences.
Responsibilities :
Take over day-to-day operations of the blog. This means directing traffic with writers and making sure they deliver on time, coordinating with illustrators to make sure those posts have images, field pitches, edit posts, post posts, etc.
Be a distribution machine. We think we know what we’re doing — tell us what else we should try.
Grow new marketing-qualified leads by converting site traffic through calls-to-action, landing pages, and lead generation content.
Support relationships with influencers, analysts, partners, and thought leaders to develop content.
Help develop messaging and editorial guidelines to drive consistency among contributors.
Pitch in on other content initiatives when necessary — ebooks, case studies, webinars, etc.
Required Skills:
BA/BS degree and 2+ years relevant work experience
Experience successfully managing freelancers and an editorial calendar
Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment
Editorial mindset that seeks to understand what our audiences read, why they read it, and how to create similar content
B2B content experience
Experience with tools like SEMRush, BuzzSumo, Ahrefs, and Google Analytics.
Ability to share a few writing samples
Bonus Skills:
Front-end development experience
Startup experience
Experience working in other marketing functions
Feb 11, 2019
Full time
Get in on the ground floor at a top, fast-paced startup, while solving a huge challenge for product managers and developers — understanding customer experience. We're looking for a super-motivated individual to join the content team at LogRocket. Our blog traffic is up 5x over the last year (x00,000 pageviews monthly), and we need your help managing it.
Working with the Head of Content, you will help execute across all of our marketing channels, including creating, sharing, and measuring the effectiveness of content marketing initiatives, maintaining a reliable editorial calendar, managing and recruiting dozens of freelance writers, and expanding LogRocket’s digital footprint.
We are looking for an enthusiastic writer and editor, preferably with B2B content marketing experience, who can produce high-quality content that will help us develop meaningful connections with our audiences.
Responsibilities :
Take over day-to-day operations of the blog. This means directing traffic with writers and making sure they deliver on time, coordinating with illustrators to make sure those posts have images, field pitches, edit posts, post posts, etc.
Be a distribution machine. We think we know what we’re doing — tell us what else we should try.
Grow new marketing-qualified leads by converting site traffic through calls-to-action, landing pages, and lead generation content.
Support relationships with influencers, analysts, partners, and thought leaders to develop content.
Help develop messaging and editorial guidelines to drive consistency among contributors.
Pitch in on other content initiatives when necessary — ebooks, case studies, webinars, etc.
Required Skills:
BA/BS degree and 2+ years relevant work experience
Experience successfully managing freelancers and an editorial calendar
Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment
Editorial mindset that seeks to understand what our audiences read, why they read it, and how to create similar content
B2B content experience
Experience with tools like SEMRush, BuzzSumo, Ahrefs, and Google Analytics.
Ability to share a few writing samples
Bonus Skills:
Front-end development experience
Startup experience
Experience working in other marketing functions
Please note: Minimum of 4-5 years of prior relevant experience required
Are you driven by a desire to learn and a natural curiosity for how stuff works? Do you treasure variety and exposure to multiple projects, industries, clients, people?
Then, why limit yourself to one company and brand message? That gets boring after a while. Deploy and hone your writing and communication skills with multiple clients and offerings in an agency setting. Experience and learn a variety of industries, corporate messages and formats.
We are a leading B2B marketing and PR agency specializing in technology and innovative products and services. We work with bright and driven people on their mission to build new companies and change their industries. We partner with high-growth companies and industry giants alike.
In this role, the successful candidate is primarily responsible for creating high-quality, targeted content for multiple audiences, industries, and solutions and delivering executive-level thought leadership and product messaging. In addition, the Senior Content Writer/Manager at our agency would help shape content strategies for clients and develop content plans to meet business goals. But you won’t stop there: You'll also have an opportunity to learn all aspects of digital marketing, PR, sales enablement and other functional areas, dependent on desire, skillset, and readiness.
The successful candidate must have strong content writing skills in a B2B and corporate communications settings. In addition, a level of understanding of company and product messaging and positioning, demand generation and lead nurturing is also required. Some experience with, or an ability to understand, technical content is highly desirable (not technical manuals but the skills to translate technical features and functions into business benefits).
Responsibilities:
Compose and edit persuasive, multi-format and cross-channel content, including:
Thought leadership pieces – industry papers, survey reports, white papers, contributed articles, blogs, video scripts, website copy, etc.
Solution-oriented messaging – marketing materials such as case studies, success stories, product brochure, web copy, etc.
Marketing communications in support of above content – newsletters, email copy, banner ad copy lines, social media content
Additional formats may include powerpoint presentations, sales collateral, press releases, industry press inquiries responses, etc.
Develop and leverage an understanding of business audiences, target personas, the business needs for and benefits of the various solutions in developing content storylines and structures
Constantly read and learn about industry trends. Hone an ability to understand and convey complex industry and business information in order to tell the right stories.
Deploy advanced communication skills – interviewing, listening, validating, researching story points, editing, incorporating feedback, understanding tone and style
Incorporate various aspects of visual communications – design, data visualization, infographic structuring, presentation development, video production, social media formats, etc.
Build and maintain productive relationships with agency teams – design, PR, client relationship managers, as well as client executives and decision makers
Effectively take feedback and direction and always strive to improve
Think strategically and creatively, and work diligently
Education, Requirements & Competencies
Bachelor’s degree in English, Communications, Journalism, Technical Writing or related field preferred
Love and passion for writing and communications
Innate curiosity and desire to learn new things – specifically in technology, innovation, business practices, and communication disciplines
Pride in the work product
Minimum of 5 years of writing, corporate communications and content development
Project management and prioritization skills, deadline-oriented
What we offer
A unique learning environment with direct day-to-day interaction with senior leadership and executive and senior level client contacts
Opportunity to advance and broaden your skill-set across communications, marketing, PR, and sales communications campaigns and formal training programs
Compensation commensurate with experience and an unsurpassed bonus plan
Comprehensive benefits plans
Flexible work options
Feb 11, 2019
Full time
Please note: Minimum of 4-5 years of prior relevant experience required
Are you driven by a desire to learn and a natural curiosity for how stuff works? Do you treasure variety and exposure to multiple projects, industries, clients, people?
Then, why limit yourself to one company and brand message? That gets boring after a while. Deploy and hone your writing and communication skills with multiple clients and offerings in an agency setting. Experience and learn a variety of industries, corporate messages and formats.
We are a leading B2B marketing and PR agency specializing in technology and innovative products and services. We work with bright and driven people on their mission to build new companies and change their industries. We partner with high-growth companies and industry giants alike.
In this role, the successful candidate is primarily responsible for creating high-quality, targeted content for multiple audiences, industries, and solutions and delivering executive-level thought leadership and product messaging. In addition, the Senior Content Writer/Manager at our agency would help shape content strategies for clients and develop content plans to meet business goals. But you won’t stop there: You'll also have an opportunity to learn all aspects of digital marketing, PR, sales enablement and other functional areas, dependent on desire, skillset, and readiness.
The successful candidate must have strong content writing skills in a B2B and corporate communications settings. In addition, a level of understanding of company and product messaging and positioning, demand generation and lead nurturing is also required. Some experience with, or an ability to understand, technical content is highly desirable (not technical manuals but the skills to translate technical features and functions into business benefits).
Responsibilities:
Compose and edit persuasive, multi-format and cross-channel content, including:
Thought leadership pieces – industry papers, survey reports, white papers, contributed articles, blogs, video scripts, website copy, etc.
Solution-oriented messaging – marketing materials such as case studies, success stories, product brochure, web copy, etc.
Marketing communications in support of above content – newsletters, email copy, banner ad copy lines, social media content
Additional formats may include powerpoint presentations, sales collateral, press releases, industry press inquiries responses, etc.
Develop and leverage an understanding of business audiences, target personas, the business needs for and benefits of the various solutions in developing content storylines and structures
Constantly read and learn about industry trends. Hone an ability to understand and convey complex industry and business information in order to tell the right stories.
Deploy advanced communication skills – interviewing, listening, validating, researching story points, editing, incorporating feedback, understanding tone and style
Incorporate various aspects of visual communications – design, data visualization, infographic structuring, presentation development, video production, social media formats, etc.
Build and maintain productive relationships with agency teams – design, PR, client relationship managers, as well as client executives and decision makers
Effectively take feedback and direction and always strive to improve
Think strategically and creatively, and work diligently
Education, Requirements & Competencies
Bachelor’s degree in English, Communications, Journalism, Technical Writing or related field preferred
Love and passion for writing and communications
Innate curiosity and desire to learn new things – specifically in technology, innovation, business practices, and communication disciplines
Pride in the work product
Minimum of 5 years of writing, corporate communications and content development
Project management and prioritization skills, deadline-oriented
What we offer
A unique learning environment with direct day-to-day interaction with senior leadership and executive and senior level client contacts
Opportunity to advance and broaden your skill-set across communications, marketing, PR, and sales communications campaigns and formal training programs
Compensation commensurate with experience and an unsurpassed bonus plan
Comprehensive benefits plans
Flexible work options
Position Summary:
The PPC/Paid Search Manager is responsible for helping to build, execute and analyze search marketing activities and will manage accounts with multiple search engine vendors.
Responsibilities:
Plan and build integrated paid advertising campaigns including paid search advertising, display media buying, social advertising, video advertising, and mobile advertising.
Perform daily account management of pay per click accounts on Google, Bing and other search & display platforms for client(s).
Maintain and monitor keyword bids across large and complex campaigns, accounting for daily and monthly budgets, impression share, quality score and other important account metrics.
Implement search marketing tactics, including: keyword research, ad copy creation, campaign performance tracking & reporting, A/B testing, and analysis & segmentation of website user data.
Generate/implement new paid search campaigns, ad groups, and accounts.
Ensure proper setup and tracking including testing live campaigns for tracking accuracy.
Continually evaluate and improve the effectiveness of campaigns.
Monitor web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance w/client goals. Proactively provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and other facets of paid search in accordance with client goals
Manage campaigns to effectively achieve client KPIs
Author weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
Maintain, forecast and track campaign budgets.
Provide creative copy suggestions and graphical ad templates
Monitor competitive landscape and industry trends; review marketplace for new online opportunities.
Communicate regularly with team and management on project development, timelines, and results
Keep pace with search engine and PPC industry trends and developments.
Perform other duties as assigned or directed.
Qualifications:
Bachelor’s Degree in business, marketing, communications, or related field.
Google Ads / Bing Ads certification required.
1-3 years hands-on search engine marketing experience, across device types/platforms. (desktop, mobile, tablet)
Strong analytical skills with experience analyzing large datasets to gain insights and drive business decisions, a plus.
Excellent writing & communication skills. Ability to interpret numbers and statistics to form an insightful narrative, a plus.
Proven track record of success in an agency; ability to multitask in fast-paced dynamic environment.
Experienced in audience retargeting, helpful.
Strong analytical skills with experience analyzing large datasets to gain insights and drive business decisions, a plus.
Team player; able to thrive in fast-paced, deadline-driven environment. Able to work with multiple cross-functional external and internal groups.
Fluent with Google Analytics, Google Tag Manager, DoubleClick, or other reporting/analytics tools.
Proficient in MS PowerPoint, Word and Excel.
Jan 30, 2019
Full time
Position Summary:
The PPC/Paid Search Manager is responsible for helping to build, execute and analyze search marketing activities and will manage accounts with multiple search engine vendors.
Responsibilities:
Plan and build integrated paid advertising campaigns including paid search advertising, display media buying, social advertising, video advertising, and mobile advertising.
Perform daily account management of pay per click accounts on Google, Bing and other search & display platforms for client(s).
Maintain and monitor keyword bids across large and complex campaigns, accounting for daily and monthly budgets, impression share, quality score and other important account metrics.
Implement search marketing tactics, including: keyword research, ad copy creation, campaign performance tracking & reporting, A/B testing, and analysis & segmentation of website user data.
Generate/implement new paid search campaigns, ad groups, and accounts.
Ensure proper setup and tracking including testing live campaigns for tracking accuracy.
Continually evaluate and improve the effectiveness of campaigns.
Monitor web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance w/client goals. Proactively provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and other facets of paid search in accordance with client goals
Manage campaigns to effectively achieve client KPIs
Author weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
Maintain, forecast and track campaign budgets.
Provide creative copy suggestions and graphical ad templates
Monitor competitive landscape and industry trends; review marketplace for new online opportunities.
Communicate regularly with team and management on project development, timelines, and results
Keep pace with search engine and PPC industry trends and developments.
Perform other duties as assigned or directed.
Qualifications:
Bachelor’s Degree in business, marketing, communications, or related field.
Google Ads / Bing Ads certification required.
1-3 years hands-on search engine marketing experience, across device types/platforms. (desktop, mobile, tablet)
Strong analytical skills with experience analyzing large datasets to gain insights and drive business decisions, a plus.
Excellent writing & communication skills. Ability to interpret numbers and statistics to form an insightful narrative, a plus.
Proven track record of success in an agency; ability to multitask in fast-paced dynamic environment.
Experienced in audience retargeting, helpful.
Strong analytical skills with experience analyzing large datasets to gain insights and drive business decisions, a plus.
Team player; able to thrive in fast-paced, deadline-driven environment. Able to work with multiple cross-functional external and internal groups.
Fluent with Google Analytics, Google Tag Manager, DoubleClick, or other reporting/analytics tools.
Proficient in MS PowerPoint, Word and Excel.
DIRECTOR GLOBAL BRAND COMMUNICATIONS
As the Director, Global Brand Communications , you’ll craft the Globalization Partners story and make sure our brand is known far and wide. You will ensure our brand positioning framework captures the core of what sets us apart enables our whole company to tell our story effectively and consistently. You’ll also ensure that our communications and creative teams drive excellent outcomes for all of the program objectives they support.
Reporting to the SVP of Global Marketing, this role is critical for elevating and expanding awareness of the category-defining Globalization Partners brand and message in a competitive, fast-changing market. This is an opportunity to help an enormously successful company tell their story.
Interested in interviewing for this role? Please follow this link to respond to a few initial interview questions: https://v3.rivs.com/28-32-29/
What you’ll do:
Lead all aspects of brand and communications, including MarCom, PR, Social Media, Web Content, Content Marketing, and Brand Advertising; oversee and direct all internal and external communications activities including corporate presentations, customer communications, employee communications, company web sites, internal and external collateral.
Make our brand come alive and reach its full potential as the clear market leader.
Collaborate with executive stakeholders on communications strategies to drive category creation and brand awareness through aggressive messaging and media relations.
Drive our creative strategy to align with our brand framework and ensure we deliver the right message to the right person at the right time at each point in the customer/partner lifecycle, across all of our programs and touchpoints.
Develop our brand framework with key stakeholders and ensure consistent application of brand guidelines across the company.
Requirements:
Have 10+ years of brand and marketing communications experience. You’ve built global brands before and know what it takes to elevate a brand to greatness.
A bold leader, willing to push the envelope and collaborate with stakeholders to bring them along for the ride. You have gathered amazing people to your cause and helped them reach their full potential. You’ve also managed a complex mix of internal and agency resources to get stuff done on time and on budget.
Be a great storyteller. You have the empathy to understand the customer, the ability to find and understand what the data is telling you, and the creativity to take that and tell stories that make an impact.
Love language and know how to use it to express both the practical and the emotional. Be able to go beyond personal style preferences to do what resonates best with the audience.
Experience in creating global corporate communications strategies, aligned with company and marketing goals.
Develop company’s external “newsworthy” message, creating new levels of awareness about Globalization Partner’s category-creating innovations, industry-leading success and accelerating company growth to top-tier press, influencers and markets.
Know how to “just figure things out” and invent whatever idea or approach could accomplish our objectives.
Be kind, adaptable, and intellectually curious.
Poise, confidence, and an unflappable attitude.
Oct 12, 2018
Full time
DIRECTOR GLOBAL BRAND COMMUNICATIONS
As the Director, Global Brand Communications , you’ll craft the Globalization Partners story and make sure our brand is known far and wide. You will ensure our brand positioning framework captures the core of what sets us apart enables our whole company to tell our story effectively and consistently. You’ll also ensure that our communications and creative teams drive excellent outcomes for all of the program objectives they support.
Reporting to the SVP of Global Marketing, this role is critical for elevating and expanding awareness of the category-defining Globalization Partners brand and message in a competitive, fast-changing market. This is an opportunity to help an enormously successful company tell their story.
Interested in interviewing for this role? Please follow this link to respond to a few initial interview questions: https://v3.rivs.com/28-32-29/
What you’ll do:
Lead all aspects of brand and communications, including MarCom, PR, Social Media, Web Content, Content Marketing, and Brand Advertising; oversee and direct all internal and external communications activities including corporate presentations, customer communications, employee communications, company web sites, internal and external collateral.
Make our brand come alive and reach its full potential as the clear market leader.
Collaborate with executive stakeholders on communications strategies to drive category creation and brand awareness through aggressive messaging and media relations.
Drive our creative strategy to align with our brand framework and ensure we deliver the right message to the right person at the right time at each point in the customer/partner lifecycle, across all of our programs and touchpoints.
Develop our brand framework with key stakeholders and ensure consistent application of brand guidelines across the company.
Requirements:
Have 10+ years of brand and marketing communications experience. You’ve built global brands before and know what it takes to elevate a brand to greatness.
A bold leader, willing to push the envelope and collaborate with stakeholders to bring them along for the ride. You have gathered amazing people to your cause and helped them reach their full potential. You’ve also managed a complex mix of internal and agency resources to get stuff done on time and on budget.
Be a great storyteller. You have the empathy to understand the customer, the ability to find and understand what the data is telling you, and the creativity to take that and tell stories that make an impact.
Love language and know how to use it to express both the practical and the emotional. Be able to go beyond personal style preferences to do what resonates best with the audience.
Experience in creating global corporate communications strategies, aligned with company and marketing goals.
Develop company’s external “newsworthy” message, creating new levels of awareness about Globalization Partner’s category-creating innovations, industry-leading success and accelerating company growth to top-tier press, influencers and markets.
Know how to “just figure things out” and invent whatever idea or approach could accomplish our objectives.
Be kind, adaptable, and intellectually curious.
Poise, confidence, and an unflappable attitude.
Babson College
231 Forest Street, Babson Park, MA, USA
The Associate Director of Multimedia works collaboratively across all divisions of the College to define and develop multimedia strategies that align individual business unit goals with Babson’s institutional marketing strategy, with a specific emphasis on building the College’s brand and reputation, and driving enrollment. Mixing technical skill, creativity, strategic leadership and best practices, this position is responsible for all phases of multimedia project production and its distribution via Babson’s multiple digital marketing channels.
Set and maintain clear standards and processes for how multimedia content is created, edited, and delivered, as well as establishing predictable timelines for content production and delivery.
Oversee all aspects of multimedia pre-production, production, and post-production processes including video, audio, and animation.
Preproduction: Using a story-first mindset, work with campus partners to develop concept; decide what forms of media will be used; collaborate with graphic designers, editors/copywriters, agency managers and account managers to storyboard and script project as needed.
Production: Oversee capture and/or creation of individual elements that will make up the final product. Manage appropriate resources as required.
Postproduction: Ensure all media is edited, assembled, tested, and distributed to appropriate digital channels.
Contribute to department meetings by pitching story ideas that further the Babson brand and drive enrollment in the College’s academic programs. Serve as the strategic multimedia lead in all content creation conversations, encouraging partners to identify the right opportunities for video creation.
Establish and maintain processes and best practices for delivering finalized content to Babson’s digital asset management system.
Serve as primary contact for outside vendors working to create videos on behalf of Babson.
Provide ongoing leadership, support, and guidance to direct reports, including participating in regular face-to-face meetings, helping set and reviewing annual goals and objectives, identifying areas of opportunity for growth, including but not limited to formal professional development activities.
Partners with the Director, Content Strategy and Associate Directors, Content Strategy to develop and implement a social media strategy for the College. Specific emphasis on best practices for increasing use of video on Babson’s social channels.
Act as marketing thought leader and educator for campus staff to ensure best practices and standards are being adhered to within the College’s marketing efforts.
Assumes additional responsibilities as required.
Supervises:
Multimedia Producer
Freelance Photographer/Videographer
Education Requirements:
Minimum Level of Education Required Bachelor’s Degree
Position Knowledge/Skills & Abilities Requirements:
At least 6-8 years of related experience, including experience with audio/video production and post-production techniques, and videography and audio recording/editing.
Proven experience in multimedia creation and development using industry-standard hardware and software including PhotoShop, Premiere, Audition, After Effects, Final Cut Studio, and others.
In-depth knowledge of optimization techniques for a wide range of delivery options including Web, DVD, Podcasting, Webcasting, and other emerging media.
Solid understanding of Web design techniques and languages, including HTML, CSS, Flash/Actionscript.
Experience working with Final Cut Server or other digital asset management systems, including customization and user training as necessary.
Ability to work closely with creative staff, including editors and graphic designers, to ensure that projects support Babson’s strategy while building brand equity; manage Web developers to deliver technically sound solutions.
Proficient in managing multiple complex jobs and meeting deadlines. Strong project management skills required.
Provide assistance, when required, in the creation of Babson Web content.
Stay abreast of rich media techniques and emerging technologies.
Must be a self-starter, highly organized, and able to work well with clients at all levels in the College.
Strong customer-service orientation.
Creates an environment where direct reports have the freedom and security to take initiative; deals with complexities with resilience, resourcefulness, and optimism; and appreciates open mindedness, creativity, and agility in thought and tactics.
Embraces ideas and changes created by all community members.
Works independently to solve problems; looks for opportunities to take on responsibility; takes thoughtful risks; and effectively acts on new and ongoing initiatives, objectives, and solutions to gain sought-after results.
Anticipates and effectively handles change; demonstrates willingness to try new skills and challenging tasks; and is flexible in changing conditions.
Working Conditions:
Occasional evening/weekend work required.
Must have had a valid unrestricted U.S. Driver’s License for one year, and maintain throughout employment an insurable (as determined by the College’s insurer’s criteria) or a satisfactory driving record; must successfully complete and pass the College’s vehicle training program within the first 60 days of employment; annual or more frequent review of employee’s driving record based on the College insurer’s criteria; and safety training as required by management.
Additional Experience, Skills & Abilities:
N/A UAS Part 107 Certified, Experience with DJI drone flight preferred.
Interested candidates should apply via our website https://babson.wd1.myworkdayjobs.com/Staff
We are an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic. The EEO is the Law poster is available here . Babson College is committed to enhancing diversity and inclusion across all levels of the College. Candidates who believe they can contribute to this value are strongly encouraged to apply.
Jan 30, 2019
Full time
The Associate Director of Multimedia works collaboratively across all divisions of the College to define and develop multimedia strategies that align individual business unit goals with Babson’s institutional marketing strategy, with a specific emphasis on building the College’s brand and reputation, and driving enrollment. Mixing technical skill, creativity, strategic leadership and best practices, this position is responsible for all phases of multimedia project production and its distribution via Babson’s multiple digital marketing channels.
Set and maintain clear standards and processes for how multimedia content is created, edited, and delivered, as well as establishing predictable timelines for content production and delivery.
Oversee all aspects of multimedia pre-production, production, and post-production processes including video, audio, and animation.
Preproduction: Using a story-first mindset, work with campus partners to develop concept; decide what forms of media will be used; collaborate with graphic designers, editors/copywriters, agency managers and account managers to storyboard and script project as needed.
Production: Oversee capture and/or creation of individual elements that will make up the final product. Manage appropriate resources as required.
Postproduction: Ensure all media is edited, assembled, tested, and distributed to appropriate digital channels.
Contribute to department meetings by pitching story ideas that further the Babson brand and drive enrollment in the College’s academic programs. Serve as the strategic multimedia lead in all content creation conversations, encouraging partners to identify the right opportunities for video creation.
Establish and maintain processes and best practices for delivering finalized content to Babson’s digital asset management system.
Serve as primary contact for outside vendors working to create videos on behalf of Babson.
Provide ongoing leadership, support, and guidance to direct reports, including participating in regular face-to-face meetings, helping set and reviewing annual goals and objectives, identifying areas of opportunity for growth, including but not limited to formal professional development activities.
Partners with the Director, Content Strategy and Associate Directors, Content Strategy to develop and implement a social media strategy for the College. Specific emphasis on best practices for increasing use of video on Babson’s social channels.
Act as marketing thought leader and educator for campus staff to ensure best practices and standards are being adhered to within the College’s marketing efforts.
Assumes additional responsibilities as required.
Supervises:
Multimedia Producer
Freelance Photographer/Videographer
Education Requirements:
Minimum Level of Education Required Bachelor’s Degree
Position Knowledge/Skills & Abilities Requirements:
At least 6-8 years of related experience, including experience with audio/video production and post-production techniques, and videography and audio recording/editing.
Proven experience in multimedia creation and development using industry-standard hardware and software including PhotoShop, Premiere, Audition, After Effects, Final Cut Studio, and others.
In-depth knowledge of optimization techniques for a wide range of delivery options including Web, DVD, Podcasting, Webcasting, and other emerging media.
Solid understanding of Web design techniques and languages, including HTML, CSS, Flash/Actionscript.
Experience working with Final Cut Server or other digital asset management systems, including customization and user training as necessary.
Ability to work closely with creative staff, including editors and graphic designers, to ensure that projects support Babson’s strategy while building brand equity; manage Web developers to deliver technically sound solutions.
Proficient in managing multiple complex jobs and meeting deadlines. Strong project management skills required.
Provide assistance, when required, in the creation of Babson Web content.
Stay abreast of rich media techniques and emerging technologies.
Must be a self-starter, highly organized, and able to work well with clients at all levels in the College.
Strong customer-service orientation.
Creates an environment where direct reports have the freedom and security to take initiative; deals with complexities with resilience, resourcefulness, and optimism; and appreciates open mindedness, creativity, and agility in thought and tactics.
Embraces ideas and changes created by all community members.
Works independently to solve problems; looks for opportunities to take on responsibility; takes thoughtful risks; and effectively acts on new and ongoing initiatives, objectives, and solutions to gain sought-after results.
Anticipates and effectively handles change; demonstrates willingness to try new skills and challenging tasks; and is flexible in changing conditions.
Working Conditions:
Occasional evening/weekend work required.
Must have had a valid unrestricted U.S. Driver’s License for one year, and maintain throughout employment an insurable (as determined by the College’s insurer’s criteria) or a satisfactory driving record; must successfully complete and pass the College’s vehicle training program within the first 60 days of employment; annual or more frequent review of employee’s driving record based on the College insurer’s criteria; and safety training as required by management.
Additional Experience, Skills & Abilities:
N/A UAS Part 107 Certified, Experience with DJI drone flight preferred.
Interested candidates should apply via our website https://babson.wd1.myworkdayjobs.com/Staff
We are an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic. The EEO is the Law poster is available here . Babson College is committed to enhancing diversity and inclusion across all levels of the College. Candidates who believe they can contribute to this value are strongly encouraged to apply.
