Marketing Content Writer

  • CarGurus
  • Cambridge, MA, USA
  • Aug 21, 2018
Full time Marketing

Job Description

The CarGurus B2B Marketing Team is looking for an insightful Content Writer to help position CarGurus as a thought leader to automotive dealers. We’re seeking an analytical marketer with a knack for seeking out story ideas, one who can source data and understand its nuances to unearth insights. This person loves to gather and synthesize information from a wide variety of sources and turn it into compelling presentations, white-papers, sales collateral, direct mail, case studies, blog and social media posts, and more.

A successful Content Writer will clearly communicate CarGurus’ positioning and messaging to automotive dealers while keeping an eye on critical details like accuracy, grammar, story flow, style, and tone. They will have the intrinsic capability to speak the language of sales, marketing, and tech – distilling CarGurus’ competitive advantage in clear, compelling, and persuasive language that captures mind and market share.

What You'll Do

  • Create dealer-facing content that positions CarGurus as a thought leader in the industry and helps dealers improve their digital marketing efforts, while aiming to attract, nurture, and convert qualified leads and retain current customers
  • Develop presentations for in-person and virtual events on important industry trends, using internal and third-party data to support broader content themes (no, you don’t need to design them, but you do need to incorporate charts and provide visual direction)
  • Execute and analyze content promotion campaigns across multiple channels.
  • Capture source material from interviews with dealers, subject matter experts, and senior leadership and convert it to meaningful stories
  • Ensure the tone and voice of the company and its application across all marketing materials
  • Collaborate with other departments such as Engineering, Consumer Content, PR, and Product to gather data, unearth ideas, and share knowledge across the organization

Who You Are

  • Bachelor's degree, preferably in journalism or related field
  • 5+ years of writing experience in a high-velocity B2B setting (automotive industry experience not required)
  • Solid portfolio with incredible content and measurable results
  • Strong, emotion-invoking storytelling skills translatable across many mediums
  • Analytical prowess, capable of interpreting data to improve content effectiveness
  • Capacity to balance, prioritize and deliver excellent results under tight deadlines
  • Willingness to pitch in as needed and be a team player
  • Must provide content and/or writing samples